Essays about: "disadvantages of competition in marketing"
Showing result 1 - 5 of 8 essays containing the words disadvantages of competition in marketing.
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1. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns
University essay from SLU/Dept. of EconomicsAbstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE
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2. The Impact of E-commerce on Application of 4R Marketing
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : In order to cope with the challenges, more and more Chinese home appliance enterprises have adopted the 4R marketing strategy,because the biggest characteristic of the 4R marketing theory is that it is competition-oriented. It is based on increasingly mature market and fierce competition situation to focus on interaction and a win-win situation between enterprises and customers, it not only actively adapts to customers’ needs, but also actively creates demands, it use optimized and systemic thinking to integrated marketing, through relevance, relationship, reaction and reward strategies to form an unique relationship with customers, so as to connect enterprises with customers to build and form enterprises’ competitive advantages; meanwhile, more and more Chinese home appliance enterprises also try to achieve the 4R marketing strategy by applying e- commerce, as e-commerce mode is conducive for home appliance enterprises’ reducing marketing costs to meet consumer demand. READ MORE
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3. How can Relationship Marketing influence Micro-sized Family Businesses? A case study of “Casa Canela”
University essay from IHH, FöretagsekonomiAbstract : Abstract Background: Micro-sized family businesses are facing great challenges in nowadays competitive markets. Marketing is one of the most essential fields if a company wants to suc-ceed. READ MORE
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4. Marketing Practices of Chinese Township Enterprises : MBA-thesis in marketing.
University essay from Institutionen för ekonomiAbstract : Aim: The aim is to explore the Chinese way of marketing activities in township enterprises by linking the formation and implementation of marketing strategies and tactics with the impacts of environmental factors and contextual conditions. Specifically, the aims are: - Identify the managers’ perceptions of their marketing environments; - Explore how their perceptions of the environments shape the formation and implementation of the marketing strategies and tactics; - Explore how social cultural values influence the marketing activities at these enterprises, Method: Fieldwork was conducted in the summer 2007, at three enterprises in Fujian province in southern China. READ MORE
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5. Exponering av trägolv och lister i butik och på mässor : en jämförande studie mellan sport- och bygghandeln
University essay from SLU/Dept. of Forest ProductsAbstract : The business cycle of the wood flooring branch is currently high however that situation may not be sustainable. In a possible future weaker business climate, the importance of marketing becomes accentuated for firms that aim to maintain their sales levels. READ MORE
