Essays about: "e— marketing"

Showing result 21 - 25 of 457 essays containing the words e— marketing.

1. 21. Triangle Of Reframing : A study of how organizations shape already existing markets through mobilizing market devices

   University essay from Stockholms universitet/Företagsekonomiska institutionen

   Author : Ella Heed; David Hellqvist; [2023]
   Keywords : Market-Shaping; Market Devices; Actor-Network Theory; Second-Hand Fashion; Purchase Barriers; In-Store; Digital Media; Social Media; E-commerce; Market Studies; Sustainable Shopping;

   Abstract : This study addresses the issue of consumers’ wish to shop more sustainable fashion butinstead turning to fast fashion (Islam et al., 2021; Silva et al. 2020; Wang et al., 2022). READ MORE

3. 22. "The power of eWOM and online reviews on Generation Z" : A quantitative study about to what degree eWOM and online reviews influence Generation Z's purchase intention regarding interior design in Sweden.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Lizette Hughes; Persson Maria; [2023]
   Keywords : Generation Z; eWOM; WOM; Online reviews; Social media; Interior design; Consumer behaviour; Digital marketing; Purchase intention; Credibility; E-commerce; Referral marketing; Sweden;

   Abstract : Title: The power of eWOM and online reviews on Generation Z - a quantitative study about to what degree do eWOM and online reviews influence Generation Z’s purchase intention regarding interior design in Sweden. Background: This thesis explains the influence of electronic word of mouth (eWOM) and online reviews on the purchasing intention of Generation Z, the world's largest consumer group, within the interior design industry in Sweden. READ MORE

4. 23. China Influencer E-commerce Livestreaming Marketing Strategy Research

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Yimeng Ma; [2023]
   Keywords : e-commerce; netnography; influencers; followers; and online community;

   Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

5. 24. From likes to brands: Social media influencers as co-founders : A multiple case study investigating social media influencers' effect on brand knowledge of e-commerce companies.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Neea Eveliina Jussila; Karin Strandberg; Vide Blomdahl; [2023]
   Keywords : Brand Knowledge; Social Media Influencer; Human Brand; E-commerce company;

   Abstract : Background: Social media influencers (SMIs) have become an important asset to the constantly changing world of marketing. The impact SMIs have within e-commerce and the influence they have on consumers have been observed. Therefore, the use of SMIs as a marketing tool in improving brand knowledge has been vastly adopted by many companies. READ MORE

6. 25. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johan Valeur; Mantas Liekis; [2023]
   Keywords : Entrepreneurial marketing; Artificial intelligence; Marketing; Technology adoption; Machine learning; Customer journey; AI tools.; Business and Economics;

   Abstract : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. READ MORE