Essays about: "e commerce sample"

Showing result 11 - 15 of 48 essays containing the words e commerce sample.

  1. 11. Where should I buy my sofa? : A qualitative study on Swedish digital natives in the omni-channel furniture retailing environment

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Arold Visser; Magdalena Molin; [2022]
    Keywords : Digital natives; Omni-channel; Physical store; Customer Purchasing behavior; Consumer Culture theory; Channel selection; E-commerce; E-WoM; Furniture retailing; Customer journey;

    Abstract : Abstract  Background: E-commerce and omni-channel retailing strategies have emerged with digitalization. Digital channels have affected many parts of the daily life for consumers and as a result the consumer’s decision-making processes have become more complex. READ MORE

  3. 12. E-commerce or physical store : Factors and characteristics affecting consumer behavior during a pandemic crisis

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Anna Rosenlund; Anna-Linnéa Berg; [2022]
    Keywords : Pandemic crisis; Covid-19; Consumer Behavior; E-commerce; Physical store; Economic characteristics; Psychological characteristics; Environmental characteristics; Demographic factors;

    Abstract : In the year 2020, COVID-19 was a worldwide phenomenon. Changes in personal behavior and consumer behavior resulted from the new restrictions. Because of COVID-19, many consumers purchase groceries online rather than in physical stores. READ MORE

  4. 13. Last Mile Delivery of Swedish Retailers : A study on Swedish Omni-channel retailers and E-tailers

    University essay from Jönköping University/JTH, Logistik och verksamhetsledning

    Author : Zulnasree Binadam; Alexandra Balan; [2021]
    Keywords : Last-mile delivery; Retailing; Omni-channel; E-tailers; E-commerce;

    Abstract : Abstract Purpose: The purpose of this study is to explore last mile delivery practices among large and medium Swedish omni-channel (OC) retailers and e-tailers. Also, the study aims at analyzing what similarities and differences exist between the two types of retailers. READ MORE

  5. 14. The effect of SMMA on Purchase Intention through the mediator Brand Image : A quantitative study in the Swedish electronic industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Pontus Holm; Max Banfalvi; [2021]
    Keywords : E-commerce; Social Media Marketing Activities; Brand Image; Purchase Intention; Social Media.;

    Abstract : Background: Due to the digital era and a constant increase in social media usage, new ways to interact with customers can be done through adopting Social Media Marketing Activities (SMMA). The concept SMMA is constituted by the five dimensions ‘Entertainment’, ‘Interaction’, ‘Trendiness’, ‘Customization’ and ‘Word-of-mouth’. READ MORE

  6. 15. The opportunities of SMEs in the context of digital business : A qualitative study in the COVID-19 era

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Liqaa Aladhadh; [2021]
    Keywords : Internationalization; SMEs; Digitalization; Business Opportunities; COVID-19; Digital Business.;

    Abstract : Research Purpose: The purpose of this paper is to identify the opportunities that COVID-19 crisis has created for SMEs, in particular those involving digital technologies. I also describe and how SMEs can improve their functionality, efficiency accessibility and sales by using these technologies for internationalization. READ MORE