Essays about: "eco labeling"

Showing result 6 - 10 of 19 essays containing the words eco labeling.

1. 6. Impact of green marketing on consumer buying behavior: The mediating role of environmental knowledge. : A quantitative study in the context of Pakistan

   University essay from Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik

   Author : Basharat Ali; [2019]
   Keywords : Green marketing; consumer buying behavior; environmental knowledge; eco-labeling; green advertising; green branding;

   Abstract : Green marketi ng is aimed at directing a company‘s efforts to undertake the processes of designing a product, its promotion, pricing, and distribution in a way that can help to protect the environment. The current study is aimed at investigating the influence of green marketing practices including eco-labeling, green branding and green advertising on consumer buying behavior in Pakistan which is a developing country. READ MORE

3. 7. Consumers’ preferences towards eco-labeled products and purchase intention : The moderating effect of national culture

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Kristina Checheleva; Tatiana Kucheryavenko; [2017]
   Keywords : Eco-labeling; eco-labeled product; consumer preferences; health care; environmental care; purchase intention; culture; cultural dimensions; moderating effect.;

   Abstract : Eco-labeling is an important matter in the modern world, because of its relationship to the significant issues of the society, i.e. environmental and health care. More and more people pay great attention to the ‘green’ aspect of their lives. READ MORE

4. 8. The retailing paradox : a study of the green market development in food retailing

   University essay from Högskolan Kristianstad/Avdelningen för Ekonomi och arbetsliv

   Author : Kristina Jovanovic; [2017]
   Keywords : Corporate social responsibility; CSR labeling; food retailing; private eco- branding; green market development;

   Abstract : CSR has become an important issue in the business practices of retailers worldwide. When it comes to the food sector, retailers are expected to adopt CSR practices and influence their consumers and supply chains to behave in a socially responsible way. READ MORE

5. 9. False promise or promise with a fault : deciphering the effectiveness of eco-label governance in the german textile market

   University essay from Lunds universitet/LUCSUS

   Author : Markus Zwick; [2016]
   Keywords : decision making; governance; product certification; textiles; eco-label; environmental label; sustainability science; Social Sciences;

   Abstract : An understanding of the inherent effectiveness-potential of environmental product-labels is important because of the growing presence of these labels as governance regimes, especially in the textile market. The proper governance of eco-labels has the potential to assist with the transformation to more environmentally friendly consumption, but not enough is known about the inherent qualities that make a label effective or ineffective in communicating scientific environmental information. READ MORE

6. 10. Rhetoric Techniques of Labeling of Environmentalists as "Terrorists": the Case of the Earth Liberation Front in the United States of America, 1996 – 2006

   University essay from Göteborgs universitet/Institutionen för globala studier

   Author : Elena Konova; [2013-03-01]
   Keywords : discourse analysis; Earth Liberation Front; eco-terrorism; mainstream discourse; rhetoric techniques; terrorism.;

   Abstract : This thesis analyzes the rhetoric techniques of terrorism labeling with the focus on the Earth Liberation Front in the USA, 1996-2006. Narratives of terrorism have found extreme popularity in various dimensions of social sciences. READ MORE