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Showing result 1 - 5 of 9 essays matching the above criteria.

  1. 1. Marknadsföring av köttlådor : en fallstudie av tre lantbruksföretag

    University essay from SLU/Dept. of Economics

    Author : Olle Andersson; Vilhelm Linde; [2019]
    Keywords : inbound marketing; word-of-mouth; köttlådor; närproducerat; digitalisering; sociala medier; marketing channels;

    Abstract : Marknadsföring innebär att hitta sätt att nå ut till marknaden med en produkt eller en tjänst. Innovativa lösningar är ofta effektivt för att nå ut till konsumenter och traditionella kanaler såsom tidningar, radio eller tv används ofta. READ MORE

  3. 2. Environmental Implications of Media Consumption embedded in Digital Ecosystems : A bottom-up systems approach to the perennial case of paperless reading in Germany

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Joachim Felix Aigner; [2018]
    Keywords : Digitalization; Sustainable Development; Environmental Hot-spots; Bottom-up Analysis; Life Cycle Assessment LCA ; Environmental Impacts; Carbon Footprint; Global Warming Potential; Media Consumption; Digital Ecosystem; Paperless Publishing and Reading; E-Book; E-Magazine; E-Paper; Germany;

    Abstract : Digitalization has been reshaping the media landscape in recent years, often conveying an implicit promise of becoming less dependent on physical resources. At the same time, the current understanding of digital reading goes beyond dedicated e-readers or definable digital media products such as magazines or newspapers. READ MORE

  4. 3. Smartphone Panopticon and the Securitized Plurality: A study of the relationship between the Islamic State, Media and Power

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Jonatan Norman; [2017-10-09]
    Keywords : discourse; identity; power; Foucault; Arendt; securitization; terrorism; Islamic State; news media; Sweden;

    Abstract : The events caused by the Islamic State can be read close-to-daily in Swedish newspapers. Since the Islamic State came under the scope of the four major Swedish newspapers Aftonbladet, Dagens Nyheter, Expressen and Svenska Dagbladet in 2014, the reporting about the group’s actions has grown exponentially. READ MORE

  5. 4. THE ROLE OF PRINT AND SOCIAL MEDIA IN SOCIAL MOVEMENTS: THE CASE OF BRING BACK OUR GIRLS

    University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

    Author : ABDULAZEEZ MAJEK KAREEM; [2017]
    Keywords : MEDIA; SOCIAL MOVEMENT; PRINT MEDIA; SOCIAL MEDIA; BRING BACK OUR GIRLS; SOCIAL MOBILISATION; RESOURCE MOBILISATION;

    Abstract : AbstractThis thesis critically examines the impact of print and social media in a social movement by using Bring Back Our Girls as a case study, which depicts the abduction of girls by warlords in Africa. Today, due to social inequality, activists do not possess the same budget as larger companies for advertising and mass communications. READ MORE

  6. 5. Viral marknadsföring : egenskaper hos virala reklamklipp

    University essay from SLU/Dept. of Economics

    Author : Niklas Söderbäck; Niklas Tedebo; [2014]
    Keywords : Viral marknadsföring; virala reklamklipp; sociala medier; word of mouth;

    Abstract : Genom Internets uppkomst och sociala mediers utveckling har konsumenter allt mer börjat vända sig bort från traditionella medier som radio, TV och nyhetstidningar. Detta eftersom konsumenter ser sociala medier som en mer trovärdig källa till information och att det erbjuder dem att själva ha kontroll över sin mediekonsumtion. READ MORE