Essays about: "english of advertising"

Showing result 1 - 5 of 14 essays containing the words english of advertising.

  1. 1. The Secret Trade : Booksellers, advertisement and sexually transmitted diseases in eighteenth-century London

    University essay from Stockholms universitet/Historiska institutionen

    Author : Makrina Hjälm Ellnemyr; [2023]
    Keywords : Eighteenth century; London; England; medicine; booksellers; book trade; trade; syphilis; sexuality; advertisement; disease; history; trade card; bill head; Historia; 1700-tal; handel; bokhandlare; London; England; medicin; sexualitet;

    Abstract : This thesis examines the relationship between booksellers, medicine for sexually transmitted diseases, and advertising in eighteenth-century London. The analysis is based on trade cards, prints and advertisement in newspapers and periodicals. READ MORE

  3. 2. English Influence in Swedish Advertising: A Comparative Study of Recent English Loanwords and Swedish-English Code-Switching in the Printed and Online Versions of Five Magazines and Newspapers

    University essay from Lunds universitet/Engelska

    Author : Emily Hesselmark; [2018]
    Keywords : code-switching; loanwords; advertising; Languages and Literatures;

    Abstract : This paper investigates to what extent Swedish-English code-switching and recent English loanwords occur in the printed and online versions of five newspapers and magazines. The newspapers and magazines that were included are Aftonbladet, Amelia, Elle, Café, and Helsingborgs Dagblad. READ MORE

  4. 3. Swedes' Attitudes to the Use of English in Swedish Advertising

    University essay from Mälardalens högskola/Akademin för utbildning, kultur och kommunikation

    Author : Evelina Carling; [2018]
    Keywords : Logotypes; brand names; advertising; Swedish; English; attitudes; connotation;

    Abstract : English is commonly used on the Swedish consumer market today. Not only is English present in Swedish print media but it is also highly present in everyday communication amongst Swedes. READ MORE

  5. 4. Targeting International Customers in Japanese E-commerce: A Web Content Analysis of the Marketing Mix in Rakuten and Amazon.co.jp

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Leva Lorenzo; [2017]
    Keywords : E-commerce; Japan; Amazon; Rakuten; International Marketing; Marketing Mix; Web Content Analysis; Social Sciences;

    Abstract : The thesis examines the marketing strategies implemented by the two biggest e-commerce companies in Japan, namely Rakuten and Amazon.co.jp, in order to address their international customers. READ MORE

  6. 5. Media Wars: The Caliphate Strikes Back. Islamic State’s Propaganda Magazine Dabiq as a Possible Paradigm Shift in Visual War Reporting and Propaganda

    University essay from Lunds universitet/Centrum för Mellanösternstudier

    Author : Lukas Jürgen Herbers; [2016]
    Keywords : Islamic State; Dabiq; Propaganda; War; Journalism; Photography; Censorship; Bare Life; Habitus; Photojournalism; Daesh; Social Sciences;

    Abstract : This thesis analyses the history and usage of war photography and propaganda according to theories of their utilisation for the establishment of national narratives in times of war. While Western media and nations alike try to establish narratives of just war without loss of innocent people and own soldiers, the newly emerged terrorist group Islamic State indicates a paradigm change in the approach of graphic content as part of propaganda. READ MORE