Essays about: "entry strategy china"

Showing result 11 - 15 of 23 essays containing the words entry strategy china.

  1. 11. The internationalization of Chinese manufacturing Born Global companies

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Hanjun Huang; Zixin Zeng; [2011]
    Keywords : ;

    Abstract : Due to the globalization trend, the internationlization of Born Global-a special kind of international SMEs (small and medium enterprises) has become a new practice in the last decades. The previous literatures more focus on the typical high-tech Born Globals in developed countries for example Sweden or Australia. READ MORE

  3. 12. Determinants of MNC's entry mode strategies in China

    University essay from Företagsekonomiska institutionen

    Author : Shuang Wang; [2011]
    Keywords : ;

    Abstract : Since the economic reform launched in 1980s, massive institutional change hastaken place in China and resulted in an increasingly liberalized governmentregulations toward business operations, which to a certain extent set foreign MNCsfree to pursue their preferred entry mode strategies. This paper analyzes how threeMNCs that are operating in China, evaluate the influences and significances of thefactors on their entry mode strategies since they first came to China. READ MORE

  4. 13. Foreign market entry strategies : a case study for a Chinese pump manufacturer

    University essay from Akademin för teknik och miljö

    Author : YU FU; [2011]
    Keywords : foreign market; entry strategies; environmental analysis; market entry modes; case study; China; pump manufacturer;

    Abstract : Economic globalization, regional economic cooperation and knowledge economy make a great impact on the development of the new century. The changes of international trade and investment reflect the variety of the world economy development; the world economic development, in turn, influences the international trade and investment in both quality and quantity (Feenstra, 1998). READ MORE

  5. 14. Market Feasibility Research in China And Strategy Design : The Case of THE BODY SHOP

    University essay from Avdelningen för ekonomi

    Author : Yuanyuan Wen; Luping Zhang; [2011]
    Keywords : strategy; entry; marketing; core value; THE BODY SHOP;

    Abstract : the purpose of this paper is to find the successful elements of THE BODY SHOP in Gavle, and using that experience to study the market entry into a third world country using the case study to assess whether it is worthwhile for THE BODY SHOPto enter the Chinese market, if it is worthwhile, and how to do it. ... READ MORE

  6. 15. Internationalization of Chinese Construction Equipment Firms : “Take-off Drivers & Entry Strategies”

    University essay from Ekonomihögskolan, ELNU

    Author : Michael Halak; Charlene Reinke; [2011]
    Keywords : Interntionalization; Globalization; Mulinational; China; Brazil; XCMG; Sany; Construction Equipment; Take-off Drivers; Entry Strategy; Porter s 5 Forces; Uppsala Process Model; Terpstra s Model; Grant; Jansson; Industry Based View; Resource Based View; Institutional Based View; Triad Based View;

    Abstract : This master thesis investigates how Chinese construction equipment firms internationalize (i.e. how they enter new markets and how they are driven to exit their own). READ MORE