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Showing result 1 - 5 of 44 essays matching the above criteria.
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1. Role of CSR and Brand Image : A qualitative study on IKEA
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Purpose The primary objective of this study is to make theoretical advancements and practical insights for companies aiming to strengthen enhance their brand image through the implementation of CSR initiatives.. READ MORE
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2. Artificial Integrity: Data Privacy and Corporate Responsibility in East Africa
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : While digital connectivity in East Africa is quickly increasing, the region is underregulated regarding data protection regulations. Moreover, many existing laws are more state-interest-focused than human rights-based. READ MORE
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3. The Fashion Consumer's Conundrum : Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023-05-30 Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ella Lindell, Rebecka Nilsson Title: The fashion Consumer’s Condrum: Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability Supervisor: Edward Gillmore Keywords: Consumer behavior, E-commerce, Physical store, CSR, Sustainability, Sufficientconsumption Research question: How do the organization’s activities in the fashion industry influence consumptionwithin E-commerce and physical shopping from a sustainability perspective? Purpose:This thesis aims to investigate the gaps in consumer experiences and expectations betweenphysical shopping and E-commerce, specifically in the context of sustainable consumption. The research seeks to understand how consumers perceive and evaluate their experiences in both settings, includingtheir expectations of retailers and whether they meet sustainability requirements. READ MORE
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4. Does reporting on involvement in poverty alleviation affect the cost of equity? - Empirical evidence based on listed companies in Sweden
University essay fromAbstract : The aim of this thesis is to conclude whether there is a difference in the effect on the cost of equity between companies involved in targeted poverty alleviation and companies that are not involved. Previous research indicates that increased transparency and sustainability reporting have a positive effect on the cost of equity and therefore this study aims to add research in this area. READ MORE
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5. Has CSR started to sell? Based on the Covid-19 pandemic : An insight from consumers’ perspective
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : The purpose of this thesis is to explore if consumers evaluate CSR more into their purchase criterion compared to before the Covid-19 pandemic. CSR activities, consumer buying behavior, and CSR as a purchase criterion were combined in a conceptual framework. The consumer decision-making model was used as a framework in consumer buying behavior. READ MORE
