Essays about: "example of foreign literature in research"

Showing result 1 - 5 of 15 essays containing the words example of foreign literature in research.

  1. 1. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    University essay from

    Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

  2. 2. The role of Networking in Internationalization - The case of Swedish fashion firms’ internationalization

    University essay from Göteborgs universitet/Graduate School

    Author : Melina Amel Sayyah; Karl Rydberg; [2019-08-08]
    Keywords : Networks; Networking; Internationalization; Foreign market entry; Fashion firms; Fashion industry; Sweden;

    Abstract : Research has shown that networking is a crucial factor for successful internationalization of firms. The role of both formal and informal networks has been stressed as essential to access networks abroad. READ MORE

  3. 3. "We Think Nothing Like This Can Happen Here": Reception, Perception and Response to Risk Communication Among Refugees and Immigrants in Sweden

    University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

    Author : Linn Hollanti; [2019]
    Keywords : Risk Communication; Crisis Preparedness; Refugees; Immigrants; If Crisis or War Comes; Om krisen eller kriget kommer; Sweden; Technology and Engineering; Social Sciences;

    Abstract : Risk communication is recognised as an essential component of crisis preparedness, enabling people at risk to take informed decisions to protect themselves. Research has shown that foreign-born people including refugees and immigrants to a lesser extent than others are reached by the information and are less prepared for crisis, making them particularly vulnerable in crisis situations. READ MORE

  4. 4. Let’s Get Hyggelig in Denmark: A Qualitative Case Study About Place Branding in Times of Mediatization

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Leonie Greife; [2018]
    Keywords : Social Sciences;

    Abstract : Let’s get hyggelig in Denmark – a qualitative case study about place branding in times of mediatization In a world that is coined by globalization, individualization, commercialization and mediatization, place brands try to use their cultural assets to distinguish them- selves from others and compete for tourists. Although literature on place branding acknowledges the importance of culture, there is still a lack of culturally informed research in the field of place branding. READ MORE

  5. 5. Studying English Literature at Upper Secondary Schools in Sweden : An empirical study of goals applied to the teaching of English literature

    University essay from Högskolan Dalarna/Engelska

    Author : Marie Oskarsson; [2017]
    Keywords : literature; goals; EFL; realization of goals; literary goals; EFL learners.;

    Abstract : To use literature in English as a foreign language (EFL) or English as a second language (ESL) classroom is something which, for many decades was regarded as too difficult or not relevant in many countries, Sweden being one of them. In the past few decades the view of literature as a means for education in Sweden has changed. READ MORE