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Found 4 essays matching the above criteria.

  1. 1. Finding innovative capabilities and obstacles in a SME with outsourced production processes : A case study of a Swedish manufacturer of electric devices

    University essay from Högskolan i Gävle/Industriell ekonomi

    Author : Mattias Norling; [2018]
    Keywords : Innovation Management; Innovation; Outsourced production;

    Abstract : Introduction and purpose: Innovation has become an increasingly important part of organizational development, both product development and process development. This due to globalization and increased competitiveness on the market. READ MORE

  3. 2. "The strange thing about business is that you can't stop" : A qualitative study of the internationalization initiation of female-owned SMEs in Uganda

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Victoria Beica; Lisa Eklöf; [2018]
    Keywords : female entrepreneurship; developing country; Uganda; International business; SME; import; export; effectuation; traits; networks; capabilities;

    Abstract : During the past decade, entrepreneurship and its implications in a developing country context has gained increased attention in research. In Uganda, women in businesss are leading the way in the entrepreneurial development. READ MORE

  4. 3. Från produktvarumärkning till företagsvarumärkning : en fallstudie av matföretaget Paul och Thoms omprofilering

    University essay from SLU/Dept. of Economics

    Author : Arvid Liss; Kim Meyer; [2016]
    Keywords : corporate rebranding; corporate brand; product brand; brand management; varumärkesuppbyggnad;

    Abstract : Omprofilering kan förklaras som ett sätt att modifiera eller bygga upp nya varumärkesdelar som syftar till att skapa en ny image eller en differentierad position i intressenternas medvetande. Det är ett sätt att skapa fördelar och en identitet som sticker ut gentemot företags konkurrenter. READ MORE

  5. 4. Increasing the performance of SMEs in supply chains of large enterprises : a SME perspective

    University essay from

    Author : Hieu Nguyen Trung; Mekdes Belihu; [2010]
    Keywords : SME; small and medium-sized enterprise; supply chain management; business strategy;

    Abstract :  This thesis aims at investigating how the supply chain management (SCM) practices of large enterprises (LEs) are utilized on small and medium-sized enterprises (SMEs). This has been argued by many authors as a gap in previous literature. READ MORE