Essays about: "exhibit marketing"

Showing result 21 - 25 of 28 essays containing the words exhibit marketing.

  1. 21. Competitive Activism. An Investigation of the activists and volunteers in the 2015 refugee crisis.

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Cristina Ghita; [2016]
    Keywords : refugee crisis; identity; intersectionality; performativity; competition; activism; volunteering; humanitarian aid; cultural analysis; MACA; Cultural Sciences;

    Abstract : I den här uppsatsen undersöks aktivisternas och volontärernas situation i deras arbete med flyktingarna under flyktingkrisen 2015 i Sverige. Genom att använda etnografiska metoder, i synnerhet kvalitativa intervjuer med individer engagerade i att hjälpa flyktingarna, argumenterar jag för att olika aktivistgrupper, trots att de har samma mål, uppvisar ett konkurrerande beteende. READ MORE

  3. 22. Pirates of the box : Resource plunderers and collaboration within the CrossFit tribe

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Lindholm Elina; Bjälkenfalk Katrin; [2016]
    Keywords : Consumer tribe; plundering; resource exchange; hybrid exchange;

    Abstract : This paper addresses the concept of consumer tribes, and how various resource exchanges and plundering is carried out within this context. The concept of plundering has been introduced in research, yet only from a theoretical point of view. READ MORE

  4. 23. Luxury brand’s expansion in China - Opportunities and possible strategies

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Xi-Er Dang; Jessica Wan; [2011-08-29]
    Keywords : Luxury industry; Luxury brands; China; Burberry;

    Abstract : Since the economic reform of China in 1978, the country has been under a process of industrialization and modernization. The average household income has risen, where the proportion of middle-class households, earning more than RMB 3 500 per month, has increased. READ MORE

  5. 24. Brand Personality: Impact on Brand Trust and Consumer Preferences : A comparative study of Germany and Sweden

    University essay from Handelshögskolan vid Umeå universitet

    Author : Anja Gandara Gil; Daniel Hellgren; [2011]
    Keywords : Brand personality; brand identification; preference; brand trust; culture;

    Abstract : A brand could be considered to be the face of a company. The most visible aspect of a brand is the logo, but there is another perspective widely known, namely brand personality. Previous studies have acknowledged that brands, in the eyes of consumers, can be seen as having personality traits. READ MORE

  6. 25. Roles of the overseas national tourism office : case study of Tourism Authority of Thailand in Stockholm

    University essay from Institutionen för samhällsvetenskap

    Author : Penpitcha Polachart; [2010]
    Keywords : National Tourism Office; NTO overseas office; Intra-organizational communication; Destination Marketing;

    Abstract : National tourism marketing is a competitive business; many countries try to attract foreign tourists to benefit the nations’ economy. Functions of national tourism marketing are the combination of business, politics, and psychology. READ MORE