Essays about: "exhibit marketing"

Showing result 6 - 10 of 28 essays containing the words exhibit marketing.

  1. 6. The Gentleman, The Rebel and The Villain: A comparative study of the scandal-sensitivity of athlete personalities in sports marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anthony Grivas; Fabian Bratell; [2018]
    Keywords : sports marketing; celebrity-athlete endorsement; social psychology; scandals; consumer response;

    Abstract : Celebrity athletes have been powerful marketing tools throughout the professionalization and commercialization of sports. During the last couple of decades, the amount of sponsorship money allocated to the sports industry has rapidly increased, outplaying other sectors of entertainment. READ MORE

  3. 7. Sustainability Marketing : Sustainability Marketing on the Chinese Market

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
    Keywords : Sustainability; Sustainability Marketing; Sustainability marketing mix; Sustainability in China; Swedish Companies;

    Abstract : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. READ MORE

  4. 8. "Here Today, Gone Tomorrow"

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Effi Balandies; Phuong Ailien Nguyen; [2018]
    Keywords : omni-channel; shopping value; shopping experience; retail digitization; pop-up store; Tchibo; brand loyalty; Business and Economics;

    Abstract : The fast pace of digitization in the retail landscape has revealed serious challenges for retailers. With the rise of new touchpoints in customer journeys, retailers have to provide memorable experiences to retain and attract new customers. READ MORE

  5. 9. Determinants for Successful Boothmanship & Booth Design: A Book Review of Exhibiting Marketing and Trade Show Intelligence

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Isabel Hahn; Krisztina Kodó; [2017]
    Keywords : Book review; trade show; boothmanship; exhibit marketing; trade show intelligence; booth design;

    Abstract : The book provides a deep insight into the successful organisation, management and marketing of booths at trade shows. By giving practical examples and explanations, Solberg Søilen aims at examining previous research and exploring factors and aspects which can lead, if properly applied, to successful boothmanship. READ MORE

  6. 10. Factors for universities to consider for trade shows : Exhibit marketing for universities

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Mofjell Victor; [2017]
    Keywords : Trade shows; universities; exhibit marketing;

    Abstract : This paper investigates factors universities should consider when attending trade shows. The findings are based both on earlier studies, but also a research on this subject. The purpose of this study is to examine important aspects of exhibit marketing for universities which subsequently could be improved to improve the performance at a trade show. READ MORE