Essays about: "exhibit marketing"

Showing result 11 - 15 of 28 essays containing the words exhibit marketing.

  1. 11. Exhibit marketing techniques : What are the most effective techniques used at a trade show?

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Anton Melén; [2017]
    Keywords : ;

    Abstract : .... READ MORE

  3. 12. Exhibit marketer: a profession with many tasks

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Per Laihonen; [2017]
    Keywords : Exhibit marketer;

    Abstract : There are different kinds of marketing, for example public relations and exhibit marketing. Exhibit marketing is a part of the study of marketing and sales. A function studied under the heading of exhibit marketing is the trade show. READ MORE

  4. 13. A Review of Exhibit Marketing : A Nordic School Perspective

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Thanh Huong Le; Malin Karlsson; [2017]
    Keywords : exhibit marketing; exhibitor; trade show; Nordic school of thought;

    Abstract : Exhibit marketing can be a remarkably useful promotional practice that generates new applications and can adjust to different situations in the fierce marketplace. However, academics show little interest in this concept as well as its connection to former schools of thought. READ MORE

  5. 14. Exhibit marketing as a profession

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Per Laihonen; [2017]
    Keywords : ;

    Abstract : There are different kinds of marketing, for example public relations and exhibit marketing. Exhibit marketing is a part of the study of marketing and sales. A function studied under the heading of exhibit marketing is the trade show. READ MORE

  6. 15. Do we want to see the whole picture? - A study of multicultural portrayals in advertising, extended effects and the cultural context

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Oscar Theblin; Rebecca Aflaki; [2017]
    Keywords : Cultural cues; Congruity theory; Empathy; Extended advertising effects; Multicultural advertising;

    Abstract : Over the last decades, globalization has driven demographic change in societies around the world. This shift demand marketers' attention in assessing the implications that may follow from a more ethnically diverse marketplace. READ MORE