Essays about: "external audience"

Showing result 1 - 5 of 33 essays containing the words external audience.

  1. 1. International tech companies in the Swedish media landscape – Bound for success? : A case study about what can affect international tech companies’ success when establishing a presence in the Swedish media landscape

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Maha Hafidh; [2023]
    Keywords : Public relations; journalism; media landscapes; international public relations; Omvärldsrelationer; journalistik; medielandskap; internationell PR;

    Abstract : Denna fallstudie presenterar forskning om vad som kan påverka framgången för internationella teknikföretag när det kommer till att etablera sig i det svenska medielandskapet. Sverige ses som ett nav för innovation och med globalisering samt framväxten av kommunikationsteknologier kan företag bedriva sin verksamhet på andra marknader än deras ursprung, vilket gör det viktigt att förstå vad som kan påverka framgången med att etablera sig i det svenska medielandskapet när man genomför kommunikationsinsatser. READ MORE

  3. 2. Stepping Outside of the Mainstream Network : The Concept of Paradiplomacy and its Relevance to Journalism

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Julius Harro Schmidt; [2023]
    Keywords : paradiplomacy; journalism; media; correspondent; reporting; mainstream network; Paradiplomatie; Journalismus; Medien; Korrespondent; Berichterstattung; Netzwerk;

    Abstract : This thesis explores the journalistic network, sourcing, and interactions with regard to reporting on international conflicts. As a contribution to the field of media and communication studies, this paper offers a new theoretical model of paradiplomacy in journalism and explains its relevance to the profession. READ MORE

  4. 3. THE EUROPEAN EXTERNAL ACTION SERVICE AND GENDER PROMOTION - A comparative text analysis of how the EEAS adapts its gender promotion messages to audiences in the west and east

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Vendela Lundström; [2022-06-27]
    Keywords : ;

    Abstract : A qualitative text analysis on how the European External Action Service, EEAS, promotes gender. It examines how the former High Representative Federica Mogherini adjust her language towards a “western” and “eastern” region. READ MORE

  5. 4. Why do we go to the cinema?-A qualitative study of cinema attendance motivation in Sweden and Korea

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Da Ok Jung; [2022]
    Keywords : Motivation; Cinema; Cinema attendance; Experience; Experiential consumption; cultural consumption; Uses and Gratifications Theory; OTT; Entertainment; Escape; Socialisation; Social Sciences;

    Abstract : Due to COVID-19 and the penetration of OTT services, the cinema industry is suffering from audience loss. With this contextual change, the question of whether the cinema industry will survive is constantly rising. READ MORE

  6. 5. Data-Driven Operator Behavior Visualization : Developing a Prototype for Wheel Loader

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Huahua Tian; [2022]
    Keywords : Data-driven concept design; Data-visualization; User research; Decision-making; Digital twin; Datadriven konceptdesign; Data-visualisering; Användarforskning; Beslutsfattande; Digital twin;

    Abstract : To realize key business capabilities and secure long-term growth, Volvo Construction Equipment (Volvo CE) set out to define a vision for digital transformation. The latest trends in AI-powered smart electronics open up endless opportunities to help Volvo CE's operators use Wheel Loaders – Construction machines to increase productivity. READ MORE