Essays about: "fashion theory"

Showing result 11 - 15 of 284 essays containing the words fashion theory.

1. 11. Investigating Factors Influencing the Continued Usage and Adoption of Smartwatches: : An Analysis Of Pakistani Users

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Sehrish Raza; [2023]
   Keywords : Smartwatch adoption; Behavioral intentions; technology integration; Pakistani Users;

   Abstract : An important field of research now is how smartwatches are being adopted and used in variouscultural situations. The adoption of smartwatches among Pakistani consumers is the subject ofthis study, with an emphasis on understanding the behavioral intents and usage patternsinfluenced by cultural customs and lifestyle preferences. READ MORE

3. 12. Navigating the Evolving World of Fashion In-Game Advertising

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Evgenia Maria Botini; [2023]
   Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

4. 13. #DeGenderFashion : A Visual Analysis of How Fashion Is Used to Challenge Gender Norms and Heteronormative Expectations

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Alexandra Edelsbrunner; [2023]
   Keywords : Fashion Theory; Gender Theory; Social Media Activism; Identity; Cultural Studies; Gender Norms;

   Abstract : The study aims to answer the question of whether fashion can communicate meaning, by addressing how creators on Instagram challenge dominant gender norms through fashion, with a focus on the activist movement of #DeGenderFashion. The research questions will be answered using fashion theory and gender theory as guiding points, with literature on social media activism, representations of gender, and cultural studies giving further insight into the dynamics of the movement. READ MORE

5. 14. The Hasty Shift: Analyzing the Swift Effects on Hybrid Work Environments in a Post-Pandemic World : A qualitative study investigating how the abruptness of the Covid-19 pandemic affected remote and/or hybrid workplaces and its employees.

   University essay from Umeå universitet/Företagsekonomi

   Author : Jim Lundström; Rebecca Johansson; [2023]
   Keywords : Hybrid work; Remote work; Hybrid work environment; Remote work environment Social Capital Theory; Change Management; Covid-19 Pandemic; Implementation of change;

   Abstract : In the light of a post-pandemic world, the concept of hybrid work environments has become significantly more important since the way of working has changed because of the Covid-19 pandemic. Not being dependent upon a set office spot to conduct one´s work-related tasks has created both positive and negative consequences for both the individuals and the organizations. READ MORE

6. 15. Artificial Intelligence en Vogue

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Karl Cajmatz; Leon Klein; [2023]
   Keywords : management fashion; management fads; artificial intelligence; AI; enterprise AI;

   Abstract : The purpose of this study is to explore how enterprise AI could be understood from a management fashion perspective. Although management fashion theory has been applied to a myriad of management concepts, the currently hyped phenomenon of artificial intelligence (AI) is not one of them. READ MORE