Essays about: "fashion theory"

Showing result 16 - 20 of 284 essays containing the words fashion theory.

  1. 16. Beyond Pixels: Unveiling the Dangers of Feminized Virtual Avatars in Fashion : A Critical Visual Analysis of Shudu Gram and Miquela Sousa

    University essay from Linköpings universitet/Tema Genus

    Author : Robin Naomi van Halteren; [2023]
    Keywords : feminized virtual avatars; postcolonial theory; intersectionality; critical visual analysis; the Exotic Other;

    Abstract : This research focuses on the use of feminized virtual avatars (FVAs) in the fashion industry and explores the risk of using FVAs for the appropriation and exploitation of marginalized communities and identities. Through a critical visual analysis of the virtual avatars Shudu Gram and Miquela Sousa, this study analyzes how they are made to represent gendered and racialized women’s bodies. READ MORE

  2. 17. Exploring the determinants of purchasing behavior in the context of safety apparel : A study of safety marketing

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Alexandre-Nikos Pociello i Palau; [2023]
    Keywords : Safety apparel; Personal Mobility Vehicles; urban mobility; micro-mobility; helmet; marketing; consumer buying behavior; Theory of Planned Behavior;

    Abstract : The rapid growth and development of cities have brought new mobility challenges, which the emergence of micro-mobility solutions, such as Personal Mobility Vehicles, has addressed. However, the increase in the use of these vehicles has also led to a rise in the number of accidents and injuries due to the inadequate use of protective equipment. READ MORE

  3. 18. Unlocking the Fashion Metaverse : Exploring the Impact of External Factors on Innovation Diffusion in the Metaverse Fashion Industry

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Nora Berggren; Fanny Iselid; [2023]
    Keywords : Diffusion of innovation; Metaverse; Fashion; Retail; Adoption of innovation; Augmented and Virtual Reality; Digital Fashion;

    Abstract : Background: The fashion retail industry has undergone a major transformation due to the Covid-19 pandemic and the rise of technical innovations. This transformation led to the emergence of digital fashion, a new concept integrating experimental technologies, including artificial intelligence, and augmented reality, which further has progressed towards the Metaverse. READ MORE

  4. 19. Does the content of CSR information matter? : A qualitative study to explore consumers’ attitudes towards fast-fashion companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Daniel Haj Mousa; Manaka Oshita; Mei Takahashi; [2023]
    Keywords : Corporate Social Responsibility CSR ; CSR communication; attitudes; fast-fashion companies;

    Abstract : Background: Fast-fashion companies are famous for manufacturing the products at cheaper prices and consumers are getting aware of that. Due to the widespread environmental and social problems in the world, Corporate Social Responsibility (CSR) has significantly evolved in fast-fashion industries. READ MORE

  5. 20. Consumer sustainability perspectives on fashion

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Vendla Karlsson; [2023]
    Keywords : Fast Fashion; Generation Z; Identity; Secondhand; Social Practice Theory; Sustainable Development;

    Abstract : Fast fashion is an industry that is closely linked to the cause of climate change, and it is the second largest industry to contribute to pollution. In Sweden, one of the largest groups to consume fast fashion is young consumers, i.e., Generation Z. READ MORE