Essays about: "fast-food industry"

Showing result 16 - 17 of 17 essays containing the words fast-food industry.

  1. 16. Employees Motivation – A Key for the Success of Fast Food Restaurants

    University essay from Handelshögskolan vid Umeå universitet

    Author : Abdul Rashid; [2010]
    Keywords : Motivation; Employee’s Motivation; Fast Food Restaurant; Managers;

    Abstract : In this modern era where the flows of customers are increasing towards fast food restaurants it is becoming more challenging to offer good customer service. For this purpose, there is strong need of highly trained and skilful workforce as like other service oriented businesses, the frontline employees of fast food restaurants also have direct interaction with customers and are considering the backbone of restaurants. READ MORE

  3. 17. American Fast Food in Chinese Market: A Cross-Culture Perspective : The Case of KFC and McDonald's

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Cui Yu; Ting Zhang; [2009]
    Keywords : culture; cross-culture; marketing strategy; fast food industry;

    Abstract : Culture differences play a significant role in the international marketing, which has drawn many researchers‟ attention. This dissertation will focus on how the cross-cultural environments influence the choice of marketing strategies. The theoretical framework of this study mainly contains cross-culture theories and 4P marketing strategy. READ MORE