Essays about: "fast-food industry"

Showing result 11 - 15 of 17 essays containing the words fast-food industry.

  1. 11. Fast Food Industry Purchase Process : A Study on Sustainability and Healthy Food 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Noura Barakeh; [2014]
    Keywords : ;

    Abstract : During the past years, purchasing decisions have changed considerably in many companies. This is reflected in the increased attention on sustainability and health aspects in many companies, in particular fast food industries. An efficiently well managed purchasing can make a significant contribution to the company results and business goals. READ MORE

  3. 12. Mattrender : Slow food vs Fast food

    University essay from Örebro universitet/Restaurang- och hotellhögskolan

    Author : Sara Johansson; Michaela Eriksson; [2013]
    Keywords : Environment; Food Industry; Mass production; Transportation;

    Abstract : Uppsatsen är grundad på två aktuella mattrender. Den första är Slow Food som grundades av Carlo Petrini i strävan efter att alla råvaror skall framställas på ett sätt som inte skadar naturen, djurens välmående samt människans egen hälsa. READ MORE

  4. 13. Cultural adaptation pattern analysis of McDonald's and KFC in the Chinese market

    University essay from Företagsekonomiska institutionen

    Author : Qinjie Zhang; Longyu Zhou; [2012]
    Keywords : culture; cultural adaptation; fast food industry; 7Ps; Chinese market;

    Abstract : KFC and McDonald’s are two representatives of American fast food brands who are operating in China.Considering the cultural differences between American and Chinese culture, whether and how they adaptthemselves to the Chinese culture caught the authors’ attention. READ MORE

  5. 14. Innovation within Fast Food Restaurants : The role of the local restaurant management

    University essay from IHH, Företagsekonomi

    Author : Henrik Antonsson; Lukas Engström; Vytautas Verbus; [2011]
    Keywords : Innovation; Fast Food Restaurants; Local Management; Franchise; Company Owned; Self-Service Technology;

    Abstract : Background: Innovation is an important aspect of business today. It is important for companies to be innovative in order to stay competitive with their competitors. During the last couple of decades, technology has become more and more common both in our daily life, as well as in businesses. READ MORE

  6. 15. Research on response and relations between customers and brand equity : A comparative study of McDonald and Max in Sweden

    University essay from Institutionen för humaniora och samhällsvetenskap

    Author : Diep Nguyen Thi Bich; Junu Maiya Balami; [2011]
    Keywords : Fast food industry; Brand; Brand equity; Mcdonald; Max; Sweden;

    Abstract : Despite of economic downturn in recent years, the food service industry has performed well in Sweden and has grown by 4.1% in 2009. Now, the players are in a battle of differentiating their products/services and offers, as the degree of competition are moderately high in the market. READ MORE