Essays about: "foreign online retailer"

Found 2 essays containing the words foreign online retailer.

1. 1. So Far, Yet So Close. : An Examination of the Impact of Psychic Distance on Online Purchasing Behaviors of Consumers from five Countries

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Martina Dietrich; Audrey Fletcher; [2017]
   Keywords : Psychic Distance; E-Commerce; Consumer Ethnocentrism; Online Retail; Consumer Nationality; Country of Origin; Country Development;

   Abstract : The phenomenon of psychic distance has been thoroughly researched regarding its influence on the internationalization patterns of firms into foreign markets. Psychic distance has been determined by a plethora of existing literature as an inhibitor to trade; however, much of this research only takes on the perspective of the firm. READ MORE

3. 2. CUSTOMER UNCERTAINTY : The relationship between psychic distance and consumer behavior towards purchasing from foreign online retailers

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Sara Bjram; Solin Barzani; [2017]
   Keywords : psychic distance; uncertainty; values; consumer behavior; online shopping; foreign online retailer;

   Abstract : This study provides an examination of the link between psychic distance and consumers’ behavior towards purchasing from foreign online retailers. A self-administered online survey, with an observation unit of 123 respondents is provided for data collection. READ MORE