Essays about: "Consumer Nationality"

Showing result 1 - 5 of 15 essays containing the words Consumer Nationality.

  1. 1. Genetically Modified Food - Curse or Blessing? : Decisive factors influencing consumers behavior

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sina Brinkmeier; Jule Persson; [2023]
    Keywords : genetically modified food; theory of planned behavior; consumer behavior; decisive factor;

    Abstract : Genetically modified (GM) food could be a solution to secure the world’s food supply, whichis in jeopardy due to the ongoing climate crisis. Thus, it is of great importance that consumerswould be willing to consume this type of food. READ MORE

  3. 2. Brand Knowledge : An exploratory study on whether demographic factors affect consumer brand knowledge of a company which practices a standardized targeting strategy

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Magdalena Kaminskaite; Simon Johansson; [2019]
    Keywords : : Brand Equity; Brand Knowledge; Gaming Equipment Industry; Razer Inc.; Standardized Marketing;

    Abstract : Globalization is here to stay, and with an increasing number of brands deciding to test their fortune abroad, the importance of branding increases alike. The choice of globalizing a brand comes with potential financial benefits but it is not done without considerable effort. READ MORE

  4. 3. Country of origin effect on websites - does it exist?: A mixed method thesis on consumer behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Movander; Nathalie Neiglick; [2018-07-03]
    Keywords : e-commerce; country of origin; international consumer behaviour; trust online; international trade barriers;

    Abstract : The aim of this thesis was to explore if the country of origin effect exists in relation to websites and if so, what consumer behaviours are related to the awareness level of retail website nationality. The country of origin effect has not been studied in an online context, and not for websites, which was the identified gap in previous research which the thesis aimed to explore. READ MORE

  5. 4. Overcoming Chinese wines’ negative Country of Origin effect: A study on the determinants of perceived wine quality

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Wei Jin; Bo Li; [2018]
    Keywords : Country of Origin; perceived wine quality; extrinsic cues; intrinsic cues;

    Abstract : By exploring determinants of perceived wine quality and seeking possibilities to overcome Chinese wines’ negative COO effect, this paper aims to give insights to current research field about perceived quality and Country of Origin (COO) effect. Adopting an abductive approach, the researchers conducted qualitative semi-structured interviews separately with 11 respondents in different age, nationality and occupation. READ MORE

  6. 5. You are what you eat - and not what you earn: An Experimental Study on the Influence of Income and Self-perception on Food-based Moral Judgments

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johan Björkroth; Jan Ziegler; [2017]
    Keywords : Moral Judgments; Food; Organic food; Income; Self-perception; Attribution theory; Social comparison theory; You are what you eat; Business and Economics;

    Abstract : One response to mitigate climate change is the replacement of conventional products with more environmentally friendly ones. The increased popularity of organic food can be said to be an effect of this development. READ MORE