Essays about: "fretail business management"

Found 1 essay containing the words fretail business management.

  1. 1. Scandinavian Fashion Brands : Finding the puzzles betwen marketing strategy and Swedes customers behaviour

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Irene Garnit Agripina; [2012]
    Keywords : Customer behaviour; fashion marketing; retail management; fast fashion! Fashion distribution; marketing mix; fretail business management;

    Abstract : Fashion is one of the most profitable industry in the world, Sweden has been seen as a fashionable nation, thanks to the big fashion brands that consumed by most of the Swedish of all segment. Scandinavian fashionbrands which is analyzed on this thesis is H&M, Kappahl, Ginatricot, Dressman, and JackJones. READ MORE