Essays about: "geographical"

Showing result 21 - 25 of 1821 essays containing the word geographical.

1. 21. AI and cloud computing are changing the way international companies operate - or do they, quite yet? A single case study on how digital tools within a digital company’s value chain has affected its internationalization process

   University essay from Göteborgs universitet/Graduate School

   Author : Kajsa Pålsson; Miriel Sissonen; [2023-07-19]
   Keywords : digitalization; artificial intelligence; cloud computing; digital value chain; internationalization; ICT industry;

   Abstract : Artificial Intelligence and cloud computing services are increasing in popularity among international companies within the ICT industry. Research shows that in order to maintain competitive advantages, companies need to keep up with technological development and implement digital tools in their value chains. READ MORE

3. 22. From Protest to Progress: A study on the association between the Arab Spring and women's empowerment in Jordan

   University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

   Author : Saga Nilsson Norén; Tilde Persson; [2023-07-06]
   Keywords : Arab Spring; women’s empowerment; agency; instrumental; intrinsic; index; attitudes; decision-making; institutions;

   Abstract : The Arab Spring was a set of political uprisings, taking place in the MENA (Middle East and North Africa) region starting in 2011. The motive of the initial protests stemmed from people’s desire for democratic rights, however, some of the protests that followed were driven more by aspirations of economic stability. READ MORE

4. 23. Beyond Profits: Exploring the Investment Styles and Risk-Adjusted Returns of ESG-Driven Portfolios

   University essay from

   Author : Alexander Olsson; Jonathan Taimory; [2023-07-06]
   Keywords : Risk-adjusted Returns; Investment Styles; Environmental; Social and Governance ESG ;

   Abstract : This study uses daily data to examine how different ESG implementations affect performance and portfolio characteristics. With a non-homogenous view of how ESG investing is defined, ten different value-weighted portfolios are constructed. The geographical focus is the US market, with the S&P 500 total return index (SPXTR) as the screening universe. READ MORE

5. 24. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

   University essay from Göteborgs universitet/Graduate School

   Author : Sofia Granberg; Julia Löfblad; [2023-07-03]
   Keywords : Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

   Abstract : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. READ MORE

6. 25. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE