Essays about: "global b2b"

Showing result 11 - 15 of 50 essays containing the words global b2b.

1. 11. Greening of Global Value Chains: from a topdown and bottom-up perspective A multiple-case study of how GVC actors are addressing greening of GVCs through reducing CO2 emissions from road transports

   University essay from Göteborgs universitet/Graduate School

   Author : Alicia Elovsson Hentschel; Frida Zetterberg; [2021-06-28]
   Keywords : Global Value Chains; Greening; Sustainability governance; Environmental upgrading; Road transport; CO2 emission; Fossil-free fuels;

   Abstract : Previous literature within the GVC research field have mainly focused on economic values, however, recently environmental aspects have increasingly started to be considered. Nevertheless, although road transport is a major cause of CO2 emissions, it has been overlooked in the context of greening GVCs. READ MORE

3. 12. Digital Maturity and Organizational Resilience during Crisis : An Exploratory Single Case Study within B2B Sales Interactions during COVID-19

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Mattias Blomkvist; Anton Eling; [2021]
   Keywords : Digitalization; Digital Maturity; Organizational Resilience; Sales Interactions; business-to-business B2B ; Digitalisering; Digital Mognad; Organisatorisk Motståndskraft; Sälj interaktioner; business-to-business B2B ;

   Abstract : Over the past decade, digitalization has played an increasingly important and prominent role in the competitiveness of businesses. The pace of digitalization is not slowing down and has only intensified rapidly over recent years. READ MORE

4. 13. Circulating for Service Sustainability : Examining relationship between sustainability and servitization in both B2B and B2C context of electric vehicles

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Hakima Shiralizade; Wen Chen; [2021]
   Keywords : Servitization; Sustainability; Electric vehicle battery servitization; Circularity;

   Abstract : Background: Due to the escalated environmental concerns and the requirement of Paris Agreement, restraining the carbon emission is aimed on a global scale. Being a solution, the electrification of vehicles is inevitable whilst the problematization to the batteries continues. READ MORE

5. 14. Sustainable Decision-Making in the Fashion Industry : How to influence the fashion industry to adopt more sustainable packaging solutions

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Elin Enlund; Jennie Nilsson; [2021]
   Keywords : The fashion industry; sustainability; packaging; e-commerce; drivers; institutional logics; barriers; product development; decision-making; LCA; platform; B2B.; Modeindustrin; hållbarhet; förpackningar; e-handel; institutionella parametrar; barriärer; produktutveckling; beslutsfattande; plattform; B2B;

   Abstract : Today, the fashion industry is responsible for 4 per cent of the global greenhouse gas emissions in the atmosphere and 20-35 per cent of the microplastics in the ocean. It is thereby a highly debated industry when it comes to environmental sustainability. READ MORE

6. 15. Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Kainat Kainat; Patrizi Jennifer; [2020]
   Keywords : Social Media Marketing SMM ; Social Media Channels; Brand Awareness; Challenges; Business-to-Business B2B ; Small and Medium Enterprises SMEs ;

   Abstract : As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. READ MORE