Essays about: "globalized case"
Showing result 11 - 15 of 112 essays containing the words globalized case.
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11. Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis has the purpose to research how a global brand integrates sustainability as part of its corporate brand identity and how the brand communicates sustainability to the local market, using a standardized or localized communication approach. The theoretical perspective is to incorporate the Corporate Brand Identity Matrix & Integration for sustainability — implementation model to analyze a global brand’s approach to integrate and communicate sustainability to the local market. READ MORE
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12. Using Business Networks in the Internationalization Process for Small and Medium Enterprises
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Globalization in the business environment today is something that affects almost every firm around the world. It has given opportunities not only to multinational enterprises (MNE) but also to small and medium enterprises (SME). READ MORE
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13. Managing Diversity in Organizations: The Implementation of Strategies, Practices and Measurements to Enhance Diversity, Equity, and Inclusion in Workforces : A Qualitative Case Study of Diversity Management in Organizations Operating in Sweden
University essay from Södertörns högskola/Institutionen för samhällsvetenskaperAbstract : Diversity, Equity, and Inclusion (DEI) has received increasing attention among organizations and in research as the world becomes increasingly globalized and internationalized. However, there is still limited research on how diversity management is performed in organizations and a neglected focus on social sustainability linked to DEI, which underlines the need to further study implemented practices to promote DEI in organizations. READ MORE
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14. Decolonial Resistance in Agriculture: The Role of Spirituality in the Work of Food Sovereignty Organizations in Mexico
University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografiAbstract : Recent decades have exposed the crisis inherent in the globalized agriculture system characterized by nature commodification, trade liberalization, corporatization and environmental destruction. The crisis is driven by a colonial and neoliberal-capitalist ideology grounded in the supposed universality of western knowledge. READ MORE
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15. Be better than nationalism: overcoming economic inequality for international solidarity. Using social movement theory to deconstruct the cultural ideology of the Alternative for Germany
University essay from Lunds universitet/LUCSUSAbstract : This thesis advocates for the evaluation of current sociopolitical conflicts through the lens of social movement theory, as a decisive path to deconstruct the premises of the German right-wing party Alternative for Germany (Alternative für Deutschland, AfD). The party is conceptualized as an institutionalized social movement, which is insufficiently answering public material grievances caused by economic inequality with the cultural response of nationalistic solidarity. READ MORE
