Essays about: "healthy brands"

Showing result 6 - 8 of 8 essays containing the words healthy brands.

  1. 6. How can the business potential of products with health claims increase? - A case study of PrimaLiv

    University essay from Lunds universitet/Förpackningslogistik

    Author : Hanna Gäre; Caroline Göransson; [2007]
    Keywords : business potential ; products with health claims ; consumer perspective ; Production technology; Produktionsteknik; Technology and Engineering;

    Abstract : The purpose of this master thesis is to investigate the influencing factors of the busi-ness potential of products with health claims, using PrimaLiv as an example, and give recommendations on how a dairy producer, which is present in the Swedish market, could improve the sales rates of products with health claims. We have chosen to put a main focus on the consumers, since they determine the business potential. READ MORE

  3. 7. Framgångsfaktorer för svensk livsmedelsexport : tre fallstudier

    University essay from SLU/Dept. of Economics

    Author : Carolin Fransson; [2005]
    Keywords : ekonomi; export; fallstudie; framgång; handel; konkurrenskraft; livsmedel; marknadsföring; mervärde; strategi; Sverige;

    Abstract : I takt med att exporten av livsmedel från Sverige ökar, ökar också konkurrensen både nationellt och internationellt. För att livsmedelsföretag ska kunna satsa på rätt strategier och stärka sin marknadsposition är det viktigt att identifiera speciella och fördelaktiga egenskaper hos svenska livsmedelsprodukter. READ MORE

  4. 8. The right to health and right to intellectual property in the EU. Analysis of the internal and external policies.

    University essay from Lunds universitet/Juridiska institutionen

    Author : Beata Faracik; [2002]
    Keywords : Human Rights Law and Intellectual Property Rights; Law and Political Science;

    Abstract : It is very common nowadays to speak of an ''information society'' in which control of information or information based knowledge has replaced control over matter as an ultimate source of economic power. The intellectual creations protected through patents, trade marks, copyrights etc constitute often a huge part of the companies' intangible assets. READ MORE