Essays about: "hofstede thailand"

Showing result 1 - 5 of 6 essays containing the words hofstede thailand.

1. 1. A DiscourseAnalysis of Leadership in Non-Profit Cross-Cultural Organizations in Chiang Mai, Thailand : A Minor Field Study

   University essay from Umeå universitet/Sociologiska institutionen

   Author : Charlotte Arenander; [2014]
   Keywords : discourse analysis; discursive psychology; cross - cultural organizations; non - profit organizations; T hailand; leadership;

   Abstract : This study is a discourse analysis of leadership among Thai staffworking in non-profit cross-cultural organizations in Chiang Mai, Thailand. The purpose is to study the pervading leadership discourses, how these are affected by the fact that they are working in non-profit cross-cultural organizations, and how the staffexperiencesconflicting discourses in the organization. READ MORE

3. 2. Symbols of Sustainability : A cross-cultural study on consumers perceived symbolic benefits of energy efficient home appliances

   University essay from Företagsekonomiska institutionen

   Author : Henrik Boberg; Jiraya Chanchon; [2013]
   Keywords : KEY WORDS: Symbolic value; Emotional benefits; Self-expressiveness benefits; Social;

   Abstract : Sustainability is a growing trend and companies are increasingly engaging sustainability in their core business strategy. One example of how this is manifested is through the development of products that are  labelled as energy-efficient. READ MORE

4. 3. Cultural influences on the social network marketing effectiveness : A case Study in Thailand

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Phanugorn Poo-Im; Sangkan Savaikiat; [2012]
   Keywords : Social networks; Social network marketing; Social media; Collectivism; Individualism; Hofstede; Culture; Thailand;

   Abstract : UNIVERSITY Mälardalen University (Mälardalens högskola) School of Sustainable Development of Society and Technology COURSE Master Thesis in Business Studies with Specialization in International Marketing COURSE CODE EFO705 TITLE Cultural influences on the social network marketing effectiveness: A case study in Thailand. RESEARCH QUESTIONS How does collectivism influence the effectiveness of social network marketing? PURPOSE OF THE STUDY The purpose of this thesis is to investigate and analyze whether the cultural dimension of collectivism among Thais has an influential impact on the effectiveness of social network marketing implementation on clothing retailing companies toward online customers or not. READ MORE

5. 4. Cultural adaptation required for IKEA to increase the organizational effectiveness in Thailand

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Sirinthip Lertsirimongkolchai; Panotporn Phaiboonkit; [2010]
   Keywords : Cultural difference; cultural adaptation; organizational effectiveness; IKEA corporate culture; Thai culture in the workplace; Swedish culture; Hofstede’s cultural dimension and Schwartz framework;

   Abstract : .... READ MORE

6. 5. Strong women with a soft heart : A minor field study about characteristics in the leadership of four women in the changing Thailand

   University essay from Institutionen för pedagogik

   Author : Matilda Bergquist; [2008]
   Keywords : Thailand; women leadership; culture; democratic; feminine; collectivistic;

   Abstract : This research was conducted from an anthropology narrative approach and based on semistructured conversation interviews with four Thai women who owned their own businesses and therefore were in a leadership position. The purpose was to get a picture of women leadership in the working life in Thailand. READ MORE