Essays about: "house brand"

Showing result 21 - 25 of 39 essays containing the words house brand.

  1. 21. Constructing with wood : What are the economical and environmental benefits and barriers of using wood as a construction material

    University essay from KTH/Fastigheter och byggande

    Author : John Waldenström; [2017]
    Keywords : Wood; environment; economics; trä; miljö; ekonomi;

    Abstract : One of the biggest issues of our time is the environment. In December 2015, 195 countries agreed to the first-ever universal, legally binding global climate deal, The Paris Protocol – A blueprint for tackling global climate change beyond 2020. READ MORE

  3. 22. The Potential of 3PL Involvement in an Asphalt Manufacturing Project

    University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Jude Emele; [2016]
    Keywords : ;

    Abstract : Purpose – This thesis explores and identifies issues considered critical when engaging third-party logistics (3PL) in an asphalt-manufacturing project. The research highlights and discusses those issues including the reliability and maintainability of the equipment used in hauling materials in the project. READ MORE

  4. 23. Does it really matter? - A look at how branding strategies affect the return after an IPO

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ebba Friberg; Felix Ekman; Hanna Sjöstrand; [2016]
    Keywords : Initial public offering; Brand portfolio strategy; Product and brand focus; Brand architecture; Underpricing; Business and Economics;

    Abstract : Theoretical perspective: The study is based on previous literature that discusses the main theories of the study; brand architecture, product/brand focus, brand portfolio strategy, underpricing and information asymmetry. Furthermore, it aims to combine the branding and finance theories to advance the understanding of the effects of different branding strategies in IPOs as it is not a common field of research today. READ MORE

  5. 24. Franchising as an alternative form of outsourcing : länsförsäkringar Stockholm’s opportunities to expand the franchise concept by including home insurance inspections

    University essay from SLU/Dept. of Economics

    Author : Anna Berge; [2015]
    Keywords : agency theory; franchising; home insurance inspection; inspection cost; insurance; interdependence; Länsförsäkringar; outsourcing; transaction cost theory; transaction-specific investment;

    Abstract : Through the years at the market Länsförsäkringar has built up an organization with a strong brand, great economy and a good customer base, which create a great starting point to build up a franchise chain from. Today there are also two well-developed and successful franchise organizations within insurance and real estate agency. READ MORE

  6. 25. The Challenges of brand innovation in different brand portfolio strategies

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : ZAOXUAN XU; [2014]
    Keywords : Brand innovation; Brand portfolio; Brand innovation model; the category of new brand;

    Abstract : In today’s knowledge-based economies, the global competition has become fiercer. In order to respond to competition and gain a competitive advantage or, in some cases, survive, company takes a variety of means to improve its competitiveness. READ MORE