Essays about: "how to do research method"

Showing result 11 - 15 of 1187 essays containing the words how to do research method.

1. 11. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

   University essay from Göteborgs universitet/Graduate School

   Author : Karin Gåsste; Antara Islam; [2023-07-03]
   Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

   Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

3. 12. “It’s not like I can stop consuming football” - How consumers through moral decoupling support a sports event conducting unethical behavior

   University essay from Göteborgs universitet/Graduate School

   Author : Izabella Lipovac; Rebecka Johansson; [2023-07-03]
   Keywords : Moral decoupling; moral coupling; sports events; unethical behavior; moral judgment; attachment; moral emotions;

   Abstract : Using the case of the 2022 Fifa World Cup, this study develops the notion of moral decoupling, a reasoning process that separates moral judgment and performance judgment. This separation allows consumers to condemn unethical behavior performed by companies and public figures while simultaneously continuing to offer them support. READ MORE

4. 13. What new practices emerged following VAR in football among spectators, and how do these practices relate to potential value co-creation and co-destruction?

   University essay from Göteborgs universitet/Graduate School

   Author : Salih Tilki; Kanti Das Mrinmoya; [2023-07-03]
   Keywords : video assistant referee; practice theory; consumption practices; emotional practices; value co-creation; value co-destruction; interactive value formation;

   Abstract : Technological tools are widely used in all industries. In football, Video Assistant Referee (VAR) has been implemented and is becoming more common in nearly all domestic leagues and international organizations. Previous research has shown how VAR affected the game objectively, as well as people's perspectives toward this new technology. READ MORE

5. 14. How does participation in GVCs affect the level of autonomy of suppliers in the automotive industry? A thematic analysis of interviews with suppliers in the automotive industry

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Henrik Hanning; Astrid Simonsen; [2023-06-28]
   Keywords : Global value chains; supplier autonomy; automotive industry; qualitative research; Swedish suppliers;

   Abstract : This study aimed at investigating how participation in GVC’s affect the level of autonomy of suppliers in the automotive industry. Companies' international value chains are arguably more interconnected than ever before. READ MORE

6. 15. Childfree People’s Experiences of Menstrual Health in Healthcare

   University essay from Göteborgs universitet/Institutionen för kulturvetenskaper

   Author : Pernilla Berggren; [2023-06-27]
   Keywords : Menstrual health; Childfree; Antinatalism; Qualitative work; Queer theory;

   Abstract : This master's thesis investigates childfree people's experiences of menstrual health in Swedish healthcare. My research questions are 1). How do childfree patients experience their visits regarding menstrual health at healthcare clinics? 2). READ MORE