Essays about: "identification"

Showing result 31 - 35 of 2990 essays containing the word identification.

  1. 31. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    University essay from Göteborgs universitet/Graduate School

    Author : Karin Gåsste; Antara Islam; [2023-07-03]
    Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

  2. 32. Football Clubs’ Supporters and Human Rights - A Social Identity and Consumer Culture Perspective

    University essay from Göteborgs universitet/Graduate School

    Author : Henrik Ericsson; Eric Nilsson; [2023-07-03]
    Keywords : Supportership; Human Rights; Social Identity Theory; Consumer Culture Theory; qualitative methodology;

    Abstract : Following football and attending games is a popular practice in the world and in Sweden. Accordingly, a lot of people establish an identity with their supportership to a club which indicates the importance of football clubs in these people's lives. READ MORE

  3. 33. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

    University essay from Göteborgs universitet/Graduate School

    Author : Sofia Granberg; Julia Löfblad; [2023-07-03]
    Keywords : Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

    Abstract : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. READ MORE

  4. 34. Exploring the Green Premium: A Hedonic Pricing Study on House Prices in Municipalities Adjacent to Färnebofjärden and Tyresta National Parks

    University essay from Göteborgs universitet/Graduate School

    Author : Tobias Strömbäck; Daniel Neij Boarder; [2023-06-29]
    Keywords : National Park; hedonic price model; proximity; property; willingness to pay;

    Abstract : This thesis conducts a hedonic pricing model with multiple regression analysis to examine the relationship between proximity to Färnebofjärden and Tyresta National Parks and house prices in adjacent municipalities between 2019 and 2020. The literature reviewed indicates a positive correlation, but it has various gaps which our thesis addresses. READ MORE

  5. 35. IDENTIFICATION OF ENVIRONMENTALLY RELEVANT BENTHIC FORAMINIFERA FROM THE SKAGERRAK FJORDS BY DEEP LEARNING IMAGE MODELING

    University essay from Göteborgs universitet / Institutionen för biologi och miljövetenskap

    Author : Marko Plavetic; [2023-06-26]
    Keywords : benthic foraminifera; deep learning; environmental monitoring; YOLOv7;

    Abstract : Over the several past decades, there has been increasing interest in using foraminifera as environmental indicators for coastal marine environments. As compared to macrofauna, which are currently used in environmental studies, foraminifera offer several distinct advantages as bioindicators, including short generation times, a high number of individuals per small sample volume, hard and durable tests with high preservation potential, and low cost of sample extraction. READ MORE