Essays about: "ikea download"
Found 4 essays containing the words ikea download.
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1. Customer movement management in a retail setting: An explorative study of customer movement management at IKEA
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : The designs of stores do seem to be an area of non-interest in general. Providing the right good at the right price should be enough. Still, we are exposed to different kinds of physical impressions when entering a store. The actual effects of those impressions are not well documented in research. READ MORE
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2. IKEA and CSR: Like Hand in Glove
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This paper focuses on why IKEA engages in CSR and what effects this has on strategy and communication. The research is based on IKEA Sweden and the interview scope of the essay consists of top management at IKEA headquarters and top and middle management at two IKEA stores. READ MORE
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3. Low Cost Country Sourcing: An introduction for companies on the verge of starting their LCC sourcing initiatives
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis was originally written on behalf of ASSA ABLOY AB, a company on the verge of increasing its low-cost country sourcing. The main purpose of this thesis was to investigate which type of products are most suitable to source in low-cost countries and which type of contractual business form that is most suitable for sourcing in low-cost countries. READ MORE
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4. Cost Leadership and Differentiation-: An investigation of the fundamental trade-off between Porter’s cost leadership and differentiation strategies
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis examines the fundamental trade-off between low cost and differentiation strategy at a business strategy level. In 1980 Porter introduced a model of generic strategies that has influenced much of the current thinking in strategy formulation. READ MORE
