Essays about: "ikea values"

Showing result 21 - 25 of 39 essays containing the words ikea values.

1. 21. Bridging the digital and physical worlds : The deployment of augmented reality in a retail setting – a case study on IKEA

   University essay from Umeå universitet/Företagsekonomi

   Author : Amanda Arestav; Sara Åström; [2018]
   Keywords : Marketing strategies; Augmented Reality; Customer Experience; AR Deployment; Retail industry;

   Abstract : Developments in digital marketing are putting pressure on companies to keep up in the rapidly changing market environment. To do so, companies must take proactive steps in identifying new strategies to optimize their customers’ experiences in a digital era of increasing customer demands for online solutions. READ MORE

3. 22. Organizational culture persistence versus change : How organizational culture is interpreted and formulated in the work life of a company with a cultural focus

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Lena Bischoff; [2017]
   Keywords : organizational culture; organizational culture change; organizational culture preservation; assessing organizational culture; normative control;

   Abstract : Background:  Organizational culture is one of the most prominent topics in academia and has gained its status due to the transferability from academia into managerial practice. Today, organizational culture has become an institutionalized topic and scholars call for a need to revive the topic (Chatman & O'Reilly, 2016). READ MORE

4. 23. Combination of Sustainable Supply Chain Management and Green Marketing: Customer Expectations in Furniture Retail

   University essay from Göteborgs universitet/Graduate School

   Author : Katharina Arnold Veronika; [2016-07-04]
   Keywords : sustainable supply chain management; green supply chain management; green marketing; sustainability; retail; furniture;

   Abstract : Sustainable supply chain management contributes significantly to make a product more sustainable, like by the use of raw materials from more sustainable, decrease in carbon footprint due to lighter material weight or increased transport efficiency and new technologies, or recyclability. With the emergence of an increasing demand for sustainable performance in the corporate world, and thus more sustainability communication, surprisingly sustainable supply chain or logistics related information is rarely included into a green marketing strategy. READ MORE

5. 24. How do supply companies perceive customer company’s Ethical Trading practice?: A study on the case of IKEA's code of conduct in Vietnam

   University essay from Göteborgs universitet/Institutionen för globala studier

   Author : Jungmin Han; [2016-01-08]
   Keywords : CSR; Ethical trading; IKEA; IWAY code of conduct; sensemaking; normative and strategic CSR;

   Abstract : This study explores ethical trading practices in Vietnam. Ethical trading is considered to be a major part of corporate social responsibility (CSR) and emerged partly as a response to anti globalization and anti corporate sentiment especially for multinational companies. READ MORE

6. 25. The Effects of Diversity on Multinational Organisations : An exploratory case study investigating the cross-cultural management and organisational culture of IKEA

   University essay from Umeå universitet/Företagsekonomi

   Author : Adam Larsson; Simon Schiehle; [2016]
   Keywords : diversity; cross - cultural management; organisational culture; IKEA; organisational socialisation; institutionalisation; institutional memory;

   Abstract : Nowadays, multinational organisations face the challenge of managing a diverse workforce. The role of diversity has become increasingly important in a world that is influenced by the outcomes of globalisation. Organisations operate worldwide and therefore recruit their employees from all around the world, which leads to diverse workforces. READ MORE