Essays about: "image crisis"

Showing result 1 - 5 of 56 essays containing the words image crisis.

  1. 1. French Business Schools’ reaction towards the increasing need of CSR and its impact on brand image. : A qualitative study on the French Business Schools’ behaviour towards CSR and brand image.

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Clémence Loudiere; Justine Tessier; [2020]
    Keywords : CSR; Education; firm; Business school; sustainability; Brand image;

    Abstract : The researchers in this study wanted to focus on Business Schools by using management and marketing knowledge. Therefore, the most attractive subject for them was the link between CSR, Business schools and Brand image. READ MORE

  2. 2. FIFA and the corporate players

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alice D'Angelo; Jacqueline Alair Soares; [2020]
    Keywords : FIFA; Crisis Communication; Marketing; Sponsorship; Brand Equity;

    Abstract : Private capital has become an increasingly important factor in the globalized football economy. The relationship between a sponsored entity and its sponsor is still relatively unexplored within marketing. READ MORE

  3. 3. The place of diaspora in public diplomacy - Rossotrudnichestvo and the Russian compatriots.

    University essay from Malmö universitet/Kultur och samhälle

    Author : Alla Sønderholm; [2020]
    Keywords : public diplomacy; Russia; diaspora; civil society;

    Abstract : In the globalized world, the distribution of power is spread among different types of actors, including non-states. Diasporas in that respect possess an ability to gain actorness. Especially in the frames of ‘soft power’ since the sources of that power is tight to attractiveness. READ MORE

  4. 4. The YouTube Apology

    University essay from Malmö universitet/Kultur och samhälle

    Author : Gabriella Karlsson; [2020]
    Keywords : YouTube; Emotional Labour; Image Repair; Apology; Celebrity;

    Abstract : The apology video has become a genre of its own on YouTube. Easily recognizable, the particular ways that YouTube creators address controversy on the platform have been subject to extensive parody and media coverage as they rack up drama-fueled views. READ MORE

  5. 5. Understanding climate action by teenagers as social movements : A case study of Youth 4 Climate Action in Korea

    University essay from Lunds universitet/LUCSUS

    Author : Hyerim Lee; [2020]
    Keywords : Youth climate action; Youth participation; Political opportunity; Mobilizing structure; Framing process; Collective identity; Sustainability Science; Social Sciences;

    Abstract : This thesis is about Y4CA, a youth organization in Korea for climate action. It discusses how non-teenagers support teenage activists for the sustained climate action by considering three factors for social movement: political opportunities, mobilizing structure and framing process by adding collective identity. READ MORE