Essays about: "imitation strategy"
Showing result 11 - 14 of 14 essays containing the words imitation strategy.
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11. Global design protection strategies for brand-essential designs
University essay from Lunds universitet/InnovationAbstract : The importance of design in order to accentuate a market position becomes increasingly important in the commercial vehicle sector. As a result, the company leading the pack in terms of design and styling is facing immense imitation from western competitors as well as commercial vehicle manufacturers from emerging markets. READ MORE
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12. Companies´ Reactions to Rival´ s Actions in the Fast Moving Consumer Goods Industry : Examples of companies in the cosmetics goods industry
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Date: June 8th, 2012 Course: EFO 705 Master Thesis Course Program: International Marketing Authors: Jolita Kilinskaite (jke11003), Simone Kolar (skr11003) Title: Companies´ Reactions to Rival´ s Actions in the Fast Moving Consumer Goods (FMCG) Industry- Examples of companies in the cosmetics goods industry Research Question: How do companies in the FMCG industry react to rivals actions? Purpose: The purpose of this thesis is to describe and analyze how companies react to rival´s actions Method: The thesis is based on secondary research and primary research. The primary research is based on semi-structured interview processes and critical incidents Target audience: Companies in the FMCG industry, Academics and Teachers in the field of Strategy and Marketing who are interested in competitive marketing strategies in the FMCG industry Keywords: Differentiation strategy, Imitation Strategy, Co-opetition, Rival´s actions, FMCG industry, Competition, Critical incidents Conclusion: This master thesis concentrates in theory on three common reaction strategies in marketing, which are defined as differentiation, limitation, and co-opetition and describes possible rival´s actions, the roots that cause certain reaction strategies. READ MORE
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13. Deregulation of the Swedish Audit Industry and Changes in the Competitive Environment : Conflict, Imitation, and Innovativeness
University essay from Handelshögskolan vid Umeå universitetAbstract : This thesis investigates the deregulation of the audit industry in Sweden, the changing competitive environment and innovativeness, a research gap that has not yet been bridged. This paper raises the question of how the innovativeness of firms within the audit industry have changed after deregulation. READ MORE
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14. Marketing Practices of Chinese Township Enterprises : MBA-thesis in marketing.
University essay from Institutionen för ekonomiAbstract : Aim: The aim is to explore the Chinese way of marketing activities in township enterprises by linking the formation and implementation of marketing strategies and tactics with the impacts of environmental factors and contextual conditions. Specifically, the aims are: - Identify the managers’ perceptions of their marketing environments; - Explore how their perceptions of the environments shape the formation and implementation of the marketing strategies and tactics; - Explore how social cultural values influence the marketing activities at these enterprises, Method: Fieldwork was conducted in the summer 2007, at three enterprises in Fujian province in southern China. READ MORE
