Essays about: "importance of Brand awareness"
Showing result 1 - 5 of 68 essays containing the words importance of Brand awareness.
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1. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE
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2. Are Influencers the Next Brand-Building Tool? : A Qualitative Study on How Influencer Marketing Affects Customer-Based Brand Equity
University essay from Umeå universitet/FöretagsekonomiAbstract : Given the rise of social media and the growing importance of influencers on consumer behavior, gaining an understanding of how influencers and the practice of influencer marketing impact the brand from the consumer's perspective is crucial. Additionally, a significant amount of companies compete for consumers' attention in today's market. READ MORE
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3. Supplier engagement for biodiversity : current situation and views
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : This research focuses on supplier engagement for biodiversity and how this is currently viewed and utilized by companies. Biodiversity loss is a topic that has long been on the agenda, but only recently in combination with businesses. READ MORE
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4. The effects of different acquisition strategies on brand equity and purchase intention
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Purpose - This study investigates the effect factors of brand equity and purchase intention for the original brand from the M&A perspective, involving two types of acquisitions (acquiring a medium image brand and acquiring a high-end image brand). The study object is a Chinese low-end automobile brand, Changcheng, who seeks to improve the brand. READ MORE
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5. A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This thesis examines the strategic utilization of brand ambassadors, storytelling, and framing techniques by the nonprofit organization Cancerfonden’s campaign Rosa Bandet 2022. The study highlights the importance of understanding these techniques combined to further deepen the knowledge in the field of Strategic Communication. READ MORE