Essays about: "importance of commerce in business"

Showing result 6 - 10 of 54 essays containing the words importance of commerce in business.

1. 6. Factors affecting the purchase decision of E-consumers in online shopping during covid-19: An Empirical Research

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Badar Rashid Chaudhry; Gurvinder Kaur; [2022]
   Keywords : Purchase decision; online shopping; factors; E-commerce; covid-19;

   Abstract : With the spread of covid-19 online shopping all over the globe has increased and with that the importance of E-commerce has also increased. The business managers, marketers and entrepreneurs need to know about the consumer’s preferences when are shopping online and the factors upon which their purchase decision is based. READ MORE

3. 7. A study of comparing the usability of Amazon and Flipkart e-commerce websites using Nielsen’s usability heuristics

   University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

   Author : Venkata Chytanya Yelchuru; Srikkar Daruru; [2022]
   Keywords : ;

   Abstract : E-commerce has been a popular topic for the past few years. E-commerce means the act of purchasing and selling the goods over the internet. Many e-commerce websites strive to create a loyal customer base. READ MORE

4. 8. Is store death upon us? : Investigating the importance of sensory marketing in the swedish fashion retail industry among women

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Petra Olgrim; Ronja Karlsson; [2021]
   Keywords : Sensory Marketing; Atmospherics; Swedish Female Buying Behavior; Customer Experience; Physical Stores;

   Abstract : This bachelor degree addresses the importance of sensory marketing in the swedish fashion retail industry among women. The concept of “store death” has become an increasingly talked about topic in Sweden and is something that affects both consumers, entrepreneurs and business owners alike. READ MORE

5. 9. ”THE EXPERIENCE IS THE BRAND” : A qualitative investigation of how e-commerce managers in the retail industry create brand experience, through the tools and features of e-servicescape

   University essay from Umeå universitet/Företagsekonomi

   Author : Axel Eklund; Daniel Söreng; [2021]
   Keywords : ;

   Abstract : “The experience is the brand” - is a quote which accurately conveys the current transition in today's society towards the so-called experience economy. The current business environment is becoming increasingly saturated with more brands - which in turn are growing more similar and compete on more or less the same terms. READ MORE

6. 10. No time to prepare? : A qualitative study of young adults in Sweden and their requested experiences with meal-kit subscription services.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Daniel Kristersson; Sarah Moberg; [2021]
   Keywords : Young adults; Subscription-based e-commerce; Decision-making process; Meal-kit subscription-services; Customer experience; The four realms of an experience;

   Abstract : This thesis establishes that the knowledge is limited in customer experience and meal-kit subscriptions written from a business perspective. The current coronavirus pandemic has contributed to a rapid surge for an industry already expected to take more significant portions of the global food market. READ MORE