Essays about: "importance of communication strategy"

Showing result 1 - 5 of 200 essays containing the words importance of communication strategy.

1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
   Keywords : place brand identity; place branding; sustainability; content analysis;

   Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

3. 2. Remote Control - Redefining Leadership in the Age of Hybrid Work

   University essay from Göteborgs universitet/Graduate School

   Author : Clara Sjögren Nyberg; [2023-07-20]
   Keywords : Hybrid work; Hybrid teams; Leadership; Hybrid leadership; Remote leadership; Transformational leadership;

   Abstract : The pandemic, rather than strategy, has led to organizations’ most apparent digital transformation in the last years due to unprecedented changes in the business environment and society (De Smet et al., 2021; McKinsey, 2020). READ MORE

4. 3. Inside the Future of Shopping Malls - Logistics Approaches for Enhancing the Collection Efficiency of Online Retail Orders from Shopping Malls by Delivery Agents

   University essay from Göteborgs universitet/Graduate School

   Author : Julia Krajka; Kaisa Nordlund; [2023-07-03]
   Keywords : Urban Logistics; Retail; Shopping Malls; Gig Economy; Last Mile Delivery; E-commerce; Automation; Micro-hubs; Parcel Lockers; Consumption Behavior; Stakeholder Management;

   Abstract : Background: The rise of e-commerce has revolutionized the retail industry, with consumers now able to purchase goods online and receive their orders promptly at their doorstep. The COVID-19 pandemic has accelerated this trend, leading to traditional retailers reimagining their strategies and embracing omnichannel approaches to meet the growing demand for fast deliveries. READ MORE

5. 4. The Importance of a well-functioning management System and Communication in Achieving Organizational Success

   University essay from Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

   Author : Victoria Löfgren; [2023]
   Keywords : Communication; continuous improvements; management system; quality; leadership; organizational structure; organizational strategy; Kommunikation; ständiga förbättringar; ledningssystem; kvalitet; ledarskap; organisationsstruktur; organisationsstrategi;

   Abstract : The thesis aims to investigate the various factors that impact the management system, organizational structure, communication, and growth and how the management system can improve organizational outcomes. To achieve this, a case study approach was used, with 134 employees from the organization invited to participate in the questionnaire to share their perceptions of the management system. READ MORE

6. 5. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Daniela Rodriguez; [2023]
   Keywords : CRM; email marketing; content personalization;

   Abstract : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. READ MORE