Essays about: "importance of international product marketing"

Showing result 11 - 15 of 20 essays containing the words importance of international product marketing.

  1. 11. Services Marketing Mix of Foreign Coffee Franchiser in Bangkok

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Warangkana Kombenjamas; Nuchanart Lertrattananon; [2011]
    Keywords : excellant;

    Abstract :                                                                        Abstract Title:                     Services Marketing Mix of Foreign Coffee Franchiser in Bangkok Program:               International Marketing Authors:                Miss Warangkana Kombenjamas (19801029)                             Miss Nuchanart Lertrattananon (19870818) Supervisor:            Jean-Charles Languilaire Examiner:              Ole Liljefors Final Seminar:        30/5/2011 Research Question: How services marketing mix of Foreign Coffee Franchisers in Bangkok and demographic factors affect consumer behaviors? Purpose:                To explore the components of services marketing mix and demographic factors that has an impact on consumer behaviors. Method:                 This study is mainly grounded on quantitative method using questionnaire The data collection was come from primary data (questionnaire) and secondary data (books, journals, and internet website). READ MORE

  3. 12. Interface between the Marketing and Sales and Product development departments : A case study

    University essay from JTH, Industriell organisation och produktion; IHH, Informatik

    Author : Paraskeva Spasova; Sebastian Wlazlak; [2010]
    Keywords : Marketing and Sales; Product Development; Interface; Integration; Information System; Internal Service Quality; Internal Customer Satisfaction;

    Abstract : Globalization creates for companies’ new opportunities for business development, as well as new challenges. One of the most prevailing challenges is the ability to create new products and services in accordance to diverse customer needs and requirements, as well as implementation of new technologies in future lines of products. READ MORE

  4. 13. Standardizing or adapting the marketing mix across culture : a study case: Agatha

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Elise Meyer; Ingrid Bernier; [2010]
    Keywords : ;

    Abstract : Title: Standardizing or adapting the marketing mix across culture Authors: Ingrid Bernier and Elise Meyer Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Culture, international marketing, marketing strategies, standardization and adaptation Purpose: Compare two strategies, standardization and adaptation, to show how companies manage cultural differences. Method: Our research method is a descriptive one. READ MORE

  5. 14. The Internationalization of SMEs within the medical technology industry. : -How to make it in the global world

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : David Malmström; Carl Hed; [2010]
    Keywords : ;

    Abstract : The world gets smaller and smaller and goods, services, people and information are nowadays more and more able to freely cross borders. Half of the Swedish GNP consists of export and almost 70 % of that amount is goods. Because of today’s increasing globalization, the Swedish firms are now faced with both new opportunities and threats. READ MORE

  6. 15. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
    Keywords : Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

    Abstract :   Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Honda's Brand Launching campaign and the company's strategies and initiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE