Essays about: "importance of international product marketing"

Showing result 6 - 10 of 20 essays containing the words importance of international product marketing.

  1. 6. Customer Satisfaction in the Higher Education Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ann-Christin Fischer; Punyasooree Suwunphong; [2015]
    Keywords : customer satisfaction; service quality; service marketing; international stu- dents; higher education; culture shock; Mathematics and Statistics;

    Abstract : Abstract Introduction: Understanding customer satisfaction is a central objective of organiza- tions. Besides, satisfaction is an indicator of how customers perceive the quality of an offered product or service. READ MORE

  3. 7. Need of the Market Information in the B2B Packaging Industry - Insights into the Milk Formula Market in the Asia-Pacific Region at A&R Carton AB

    University essay from Lunds universitet/Förpackningslogistik

    Author : Hoyeon Park; [2013]
    Keywords : business-to-business; Packaging industry; milk formula packaging; Asia-Pacific; Business and Economics; Social Sciences; Technology and Engineering;

    Abstract : As the ultimate demand of packaging is derived from the end- consumer, the packaging industry needs to have comprehensive end-user market knowledge to acquire new customers. The importance of the market information is further emphasized when the potential customer is in the unfamiliar geographical region. READ MORE

  4. 8. The Importance of Relationship Networks and Environmental Factors for the Internationalization Process of Born Global Companies in the Lithuanian Market : A Case Study of Keback

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Vilma Karaleviciute; [2012]
    Keywords : International marketing; Born Globals; Lithuanian market; networking; environmental factors;

    Abstract : As a result of the rapid globalization process and growth of competition, companies are fostered to expand in the international markets in order to maintain competitive advantages and keep on growing. The thesis focuses on the concepts of networking and environments which are perceived to be major factors for the internationalization process. READ MORE

  5. 9. A study of factors affecting a firm’s global brand name strategy

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Mélissa Bever; Stéphanie Lallemand; [2011]
    Keywords : ;

    Abstract : In the past few years, the importance of global brand names has increased significantly for  companies in the global market, global brand names are now considered as a fundamental  constituent of the marketing field. The brand name represents a strong impact in the success  of a product or service. READ MORE

  6. 10. Importance of estimation of market potential : a case of Sandvik Tooling

    University essay from Avdelningen för ekonomi

    Author : Mi Tegnér; [2011]
    Keywords : business areas; estimation; measuring; market potential; market shares; benchmarking;

    Abstract : Abstract   Title: Importance of estimation of market potential- a case of Sandvik Tooling   Level: Bachelor Degree in BusinessAdministration, 15 ECTS-Credits in Marketing   Author: Mi Tegnér   Supervisor: Akmal Hyder   Date: 2011-05   Aim: The aim of this thesis is to study in which waySandvik Tooling and certain other international companies’ measure and estimatethe market potential   Method: I have used a qualitative method. This meansthat I have focused on the big picture rather than solely on parts from thecollected material. READ MORE