Essays about: "importance of international product marketing"

Showing result 16 - 20 of 20 essays containing the words importance of international product marketing.

  1. 16. Mässor : Trender, utvärdering & uppföljning

    University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

    Author : Danijel Luketa; [2008]
    Keywords : trade fair; trends; evaluation; follow-up;

    Abstract : Marketing is a process where companies are able to promote their product or service and create a demand for it. One of the instruments to perform a good promotion is an exhibition. Exhibitions go back hundreds of years ago, where they were markets of exchange for home made products. READ MORE

  3. 17. STANDARDIZING OR ADAPTING MARKETING STRATEGIES ACROSS BOARDERS - A CASE STUDY OF GETINGE AB

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Helena Piirainen; Dzejna Seta; [2008]
    Keywords : standardization; adaptation;

    Abstract : The purpose of this study is to examine how the social/cultural, legal, economic, political and technological environment in international markets affects a firm’s standardization and adaptation of the marketing mix. This study investigates Getinge ABs actions on the German and the Chinese market. READ MORE

  4. 18. Behind the scenes of network marketing : A case study of Tahitian Noni International

    University essay from Företagsekonomiska institutionen

    Author : Camilla Bråneryd; Tobias Friberg; [2008]
    Keywords : network marketing; nätverksmarknadsföring; noni juice; super fruits; noni; tahitian noni international; access marketing; tni; product consultants; IPC; produktkonsulter; multilevel marketing;

    Abstract : More companies have become aware of the need to find new ways of marketing, and network marketing is an alternative that has had great success. The purpose of this thesis is to identify what measures are used within a network marketing company to encourage the product consultants (PCs) to expand their networks. READ MORE

  5. 19. The Industry of Electronic Signal Conditioning Modules : An Analysis of the Swedish Market

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Henrik Montalvo; [2007]
    Keywords : Industry analysis; Marketing strategy; signal conditioning modules;

    Abstract : In this thesis, I conduct the analysis of market competition applied to the industrial and technical products, namely, Electronic Signal Conditioning Modules developed by PR Electronics and sold in the Swedish market only. In the first chapter, I will review the existing theories on industrial analysis in an innovation context with the triple helix model in the European context and the open innovation model. READ MORE

  6. 20. WINNING IN A GLOBAL MARKET : THE SIGNIFICANCE OF TRAINING FOR SKILLS REQUIRED TO BE EFFECTIVE IN INTERNATIONAL MARKETING

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Peter Ohonsi; [2006]
    Keywords : WINNING IN A GLOBAL MARKET; THE SIGNIFICANCE OF TRAINING FOR SKILLS; REQUIRED TO BE EFFECTIVE IN INTERNATIONAL MARKETING;

    Abstract : Title: Winning in a Global Market: The Significance Of Training For Skills Required To Be Effective In International Marketing. Author: Peter Ohonsi Supervisor: Anders Hederstierna Department: School of Management, Blekinge Institute of Technology Course: Master’s Thesis in Business Administration, 10 credits. READ MORE