Essays about: "informational social influence"

Showing result 6 - 10 of 17 essays containing the words informational social influence.

1. 6. China's Social Credit System and Pro-Environmental Behaviour

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Michael Small; [2019]
   Keywords : Climate Change; Pro-Environmental Behaviour; Environmental Behaviour Models; Environmental Intervention Strategies; China Social Credit System; Surveillance.;

   Abstract : Climate change is an enormous challenge which, if not addressed will have detrimental impacts across the globe. This problem is largely produced by human behaviour. Therefore, strategies aimed at influencing behaviour are necessary in addressing this issue. READ MORE

3. 7. Examining the Role of Source Credibility in the Vaccination Debate : An Experimental Study of the Influence of Heuristic Cues on Source Credibility Assessments and Attitude Change

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Elena Stueckemann; [2019]
   Keywords : Source Credibility; Heuristic Cues; Conformity; Anti-Vaccination; Autism-Vaccination Link; Misleading Information;

   Abstract : The global rise of anti-vaccination movements has led to serious consequences for the public health such as the recent measles outbreak in the United States. The increased promotion of misleading information on vaccinations by social media influencers as well as by media outlets seems to have resulted into a more negative view on vaccinations. READ MORE

4. 8. Antecedents of buying intention towards bio-cotton clothing : A quantitative study among young business students at USBE

   University essay from Umeå universitet/Företagsekonomi

   Author : Sheng Liu; Bobo Tiger; [2017]
   Keywords : sustainable consumption; bio-cotton clothing; Theory of Planned Behaviour; Theory of Perceived Risk; purchase intention;

   Abstract : Due to the growing involvement of external stakeholders including pressure groups such as Greenpeace, sustainability issues have increasingly become a focus point in the business sector. Thereby, many businesses began to integrate sustainability into their corporate mission and vision. READ MORE

5. 9. Popularity of Brand Posts on Sina Weibo: A Correlation Analysis of the Influential Factors on Tuborg’s Brand Community

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Weixian Wu; [2016]
   Keywords : Social media; Social networking sites; Marketing communications; Relationship marketing; China; Tuborg; Green Fest; Weibo;

   Abstract : Social media continues to serve as vehicles for fostering relationships with customers. One specific way to implement this is to create and operate brand fan communities on social networking sites. Brands can place posts (including videos, messages, quizzes, information, and other material) in these brand communities. READ MORE

6. 10. The contribution of cultural diversity in the internationalisation process of an SME in Sweden : A Case Study of the IT Company CodeMill

   University essay from Umeå universitet/Företagsekonomi

   Author : Sarah Mohammedi; Matthias Schnepper; [2015]
   Keywords : CodeMill; Cultural Diversity; Diversity Management; Entrepreneurial Orientation; International Entrepreneurship; Internationalisation; Social Capital; Social Networks;

   Abstract : The business environment has been changing as it becomes easier to interact acrossboundaries with globalisation. One of the key elements of globalisation is the culturaldiversity resulting from the cross-cultural and ethnic interactions between individuals. READ MORE