Essays about: "intangible assets"
Showing result 36 - 40 of 123 essays containing the words intangible assets.
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36. Customer Equity: To Capitalize or Not to Capitalize - That is the Question - A Study on Customer Equity in Subscription-based Enterprises from Stakeholders' Perspectives
University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringAbstract : Customer equity is a concept that stems from the marketing field of research, however, its usefulness extends beyond the valuation of marketing activities. Within the accounting field of research, customer equity has been examined by a limited number of researchers who have identified it as the main, value-driving, intangible asset in subscription-based enterprises, currently missing from the financial reports. READ MORE
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37. The Self: Towards A Method for Queering Death : An Identity Testament
University essay from Konstfack/IndustridesignAbstract : “The Self: Towards A Method for Queering death” is an identity testament, a speculative method for designing the space of your own funeral before you die. It is a format to create a fair memorial of a person’s identity that does not feel welcome or fits in the current formats of burial ceremonies we have in Sweden today, usually connected to Christianity or other religious traditions. READ MORE
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38. Meme Marketing to Fellow Kids
University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)Abstract : Corporations attempting to enter the realm of memetic media often find themselves lost and embarrassed; the chaotic nature of meme culture as a global way of expression on the internet has proven difficult, and communities like Reddits r/FellowKids enact vernacular criticism on corporations who attempt to use memes in order to reach their target audience. This study aims to reach higher knowledge of successful corporate engagement in memetic media through a text analysis of discussions between users on Reddit and the interplay on Twitter where users engage in vernacular ways with the Wendy’s Twitter account. READ MORE
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39. Communication of intangible cultural assets on social media - A multiple case study about destination branding in Scandinavian countries
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : In a globalized, commercialized and mediatized world, destination management organizations (DMOs) promote cultural assets of the respective destinations to distinguish themselves, gain competitive advantage and attract potential tourists. Although literature acknowledges the role of culture for branding purposes, there is a lack of research about its intangible elements and how they are communicated. READ MORE
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40. Understanding the valuation of intangibles
University essay from Göteborgs universitet/Graduate SchoolAbstract : Purpose: In order to close the gap between the reported value of intangibles and the activities companies undertake to achieve such values, new approaches to appraisal are constantly being developed. With professionals acting in the best interest of investors, said approaches aim to fundamentally understand the entirety of value creation, specifically targeting intangible value. READ MORE
