Essays about: "integrated marketing communication case study"

Showing result 1 - 5 of 16 essays containing the words integrated marketing communication case study.

  1. 1. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE

  3. 2. Organizational Buying Process in the 21st Century

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sebastian Karlsson; Vilhelm Kindberg; [2018]
    Keywords : Organizational Buying Process; B2B;

    Abstract : There are several models that can be found describing the organizational buying process. The organizational buying process (OBP) within B2B is also more complex and more time consuming than within B2C (Dwyer & Tanner Jr., 2002). READ MORE

  4. 3. SUSTAINABILITY MARKETING COMMUNICATION

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Audrey Maria; [2018]
    Keywords : ;

    Abstract : ABSTRACT Title: Sustainability marketing communication Student: Audrey Maria Supervisor:Venilton Reinert Purpose of the study: Understand how the companies build their communication message to achieve their sustainable positioning. Research Question: How today’s companies integrate sustainability in their communicationmessage to position themselves as a sustainable company? Method: This study uses a qualitative approach that analyses 3 different case studies of business to consumer (B2C) companies. READ MORE

  5. 4. Using Social Media in Retail Businesses in Greece : An Empirical Investigation

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Mixalis Drakoularakos; [2018]
    Keywords : Social Media; Social Networks; Facebook; Instagram; Communication; Information and Knowledge Management; Resource Development; Risk of Increased Competition; Retail Business; Greece; Case Study;

    Abstract : Nowadays, companies all over the world use Social Media tools in order to advertise and promote their products, services and themselves. They are using them mostly for marketing purposes. READ MORE

  6. 5. Integration of Digital Communication in B2B Companies : A qualitative case study of Company X

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emelie Sandberg; Anna Öhling; [2017]
    Keywords : Communication; two-way communication; integrated marketing communication; IMC; digital marketing; digital platforms; B2B.;

    Abstract : In communication and marketing there have been a shift from a transaction focus with emphasis on persuasion to a relationship focus referred to as a two-way communication with increased interactivity. Traditional companies are challenged to understand how their business can take advantage and adapt to the digital changes and opportunities when it comes to communication and building relationships and gain the ability to anticipate and deliver what customers expect them to. READ MORE