Essays about: "internationalisation theories"

Showing result 21 - 25 of 45 essays containing the words internationalisation theories.

1. 21. Developing an integrated cross-cultural marketing communication strategy for software developing B2B SMEs

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Tekniska fakulteten

   Author : Johan Elgh; Felix Nyberg-Åslund; [2015]
   Keywords : Brand management; B2B; IMC; Internationalisation; Marketing; SME;

   Abstract : This thesis has been created as a response to the growing interest among small and medium-sized business-to-business software developers to internationalise in order to grow their businesses. The initial study of the problem lead to the insight that a strategic mix of communication channels is a key success factor for an internationalisation. READ MORE

3. 22. Exploring Internationalisation for Online Service Providers

   University essay from Lunds universitet/Produktionsekonomi

   Author : Catharina Hedborg; Klara Themner; [2014]
   Keywords : Metasearch engine; Online service provider; Online business; Market expansion; Internationalisation; Technology and Engineering;

   Abstract : Background: There are many theories regarding internationalisation and growth but not much is written about the subject in a combination with the online business field. As Internet actors are increasing in number, the area is interesting in several aspects. READ MORE

4. 23. Family capital influence on the internationalisation on family firms : A multiple case study of Swedish family firms

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Xin Liu; Modestas Musteikis; David-Robert Schröder; [2014]
   Keywords : Family firm; Family capital; Internationalisation;

   Abstract : The purpose of this research is to increase understanding about the influence of the family on internationalisation of family firms in the Swedish context, in terms of family human, social and financial capital. Multiple cases of four Swedish manufacturing family firms were studied by conducting interviews with the family members working in the family firm. READ MORE

5. 24. Gothia Cup - Internationalisation Strategy

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Sofia Berg; Madeleine Englund; [2013-07-16]
   Keywords : Gothia Cup; internationalisation; strategy; event; success; sports; football; youth;

   Abstract : Gothia Cup is the world’s foremost youth football tournament held annually in Gothenburg, Sweden since 1975. The tournament has kept increasing over the years in participants as well as the number of nations represented. READ MORE

6. 25. Hard Times Call for Strategic Measures : A study of how SMEs seek to increase performance in a declining industry

   University essay from Institutionen för marknadsföring (MF)

   Author : Emma Blomberg; Malin Mansikka; [2013]
   Keywords : Industry life cycle; declining industries; SME; end-game strategies; competitive strategies; international activities; niche strategy; differentiation; scale and scope of internationalisation; commitment;

   Abstract : An industry is constantly affected by its environment and the changes that occur within it. These environmental forces are the drivers of the industry’s evolution and throughout its life an industry undergoes irreversible transformations, which creates an industry life cycle. READ MORE