Essays about: "kano analysis"

Showing result 1 - 5 of 18 essays containing the words kano analysis.

  1. 1. A bank’s strategical positioning within the Green Sector for an increased customer satisfaction : a segmented kano analysis

    University essay from SLU/Dept. of Economics

    Author : Oscar Klofsten; [2021]
    Keywords : customer satisfaction; service marketing mix; segmented kano; analysis; green sector; bank;

    Abstract : The major banks in Sweden are seen as confusingly similar to their customers. By taking a behavioural focus, banks may understand how they can make themselves unique and increase their customer satisfaction. Through increasing customer satisfaction, banks may be able to gain a competitive advantage and consequently increase their profit. READ MORE

  3. 2. The biodegradable straw - Investigating how enzymes can be used to enhance desired product qualities of drinking devices.

    University essay from Lunds universitet/Innovation

    Author : Charlotte Parnefjord Gustafsson; Hanna Liang; [2020]
    Keywords : biodegradable; bioplastics; drinking devices; enzymes; fibre material; PHA; product design; statistical analysis; straws; Technology and Engineering;

    Abstract : The increasing production of single-use plastics negatively affects the climate. The resulting plastic ocean debris has fatal consequences to marine life. As a result, the European Parliament has placed a ban on single-use plastics by 2021, making it essential to study sustainable materials for single-use products such as straws. READ MORE

  4. 3. The biodegradable straw - Investigating how enzymes can be used to enhance desired product qualities of drinking devices.

    University essay from Lunds universitet/Matematisk statistik

    Author : Hanna Liang; Charlotte Parnefjord Gustafsson; [2020]
    Keywords : biodegradable; bioplastics; drinking devices; enzymes; fibre material; PHA; product design; statistical analysis; straws; Mathematics and Statistics;

    Abstract : The increasing production of single-use plastics negatively affects the climate. The resulting plastic ocean debris has fatal consequences to marine life. As a result, the European Parliament has placed a ban on single-use plastics by 2021, making it essential to study sustainable materials for single-use products such as straws. READ MORE

  5. 4. Designing Usable Transparency for Mobile Health Research: The impact of transparency enhancing tools on the users’ trust in citizen science apps

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Benjamin Maus; [2020]
    Keywords : mobile health; citizen science; transparency enhancing tools; privacy by design; trust; kano analysis; user-centred design; data donation;

    Abstract : Medical researchers are exploring the potential of patients’ mobile phones and wearables for medical studies. The contribution of volunteers in a form of citizen science, where citizens donate their data for research purposes, can enable studies on a large scale. READ MORE

  6. 5. User Preferences of Application Attributes During Product Browsing : An Investigation of Customer Experience in Fashion E-Commerce

    University essay from Linköpings universitet/Logistik- och kvalitetsutveckling

    Author : Anton Johansson; Christoffer Sjöholm; [2019]
    Keywords : Quality; Customer Experience; User Experience; Customer Satisfaction; Theory of Attractive Quality; Kano Model; Mobile Application; Fashion Industry.;

    Abstract : In a fast-changing retail environment, including hard competition and demanding consumers, the customer experience of the purchasing service is crucial to gain a competitive advantage. Since consumers are to some extent moving from offline to online, and from desktop shopping to purchasing clothing in a mobile application, there is a need for investigating consumers expectations of their experience of a mobile application. READ MORE