Essays about: "league of legends"

Showing result 6 - 10 of 30 essays containing the words league of legends.

1. 6. Brand value co-creation within e-sport industry : A study on Generation Z’s brand relationship quality in brand value co-creation in the Vietnamese e-sport industry

   University essay from

   Author : Chau Le; Nhan Chau; [2023]
   Keywords : Brand value co-creation; brand relationship quality; e-sport industry; Stimuli-Organism-Response framework;

   Abstract : Brand value co-creation is an essential theme in Marketing research. The research aims to investigate the degree to which brand relationship quality on social media influences Generation Z’s motivation to co-create by applying the Stimulus-Organism-Response framework. READ MORE

3. 7. Characterization through character design in competitive multiplayer games : A comparative analysis of League of Legends and Valorant

   University essay from Uppsala universitet/Institutionen för speldesign

   Author : Robin Ahlgren; Dani-Alys Rizal; [2023]
   Keywords : characterization; hero games; League of Legends; multiplayer; narrative; storytelling; Valorant;

   Abstract : League of Legends (Riot Games, 2009) and Valorant (Riot Games, 2020) are both team-based competitive multiplayer games that do not feature any form of story-based game mode, but both feature a large cast of fleshed-out playable characters, each with their own design, backstory, and set of abilities. This study focuses on comparing both games’ approaches to characterization to understand how they incorporate elements of characterization in theircharacter design. READ MORE

4. 8. Navigating Transmedia Landscapes: The Mutual Impact of the Arcane Series and League of Legends on Audience Engagement

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Lucija Dudkina; Miguel Arturo Serrano Madrona; [2023]
   Keywords : League of Legends; Arcane; transmedia; audience engagement; transmedia narratives; reception; fandom;

   Abstract : This research investigates the impact of transmedia storytelling through a case study of Arcane, a Netflix TV show set in the League of Legends universe. Grounded in the combination of transmedia storytelling theory, audience engagement theory and reception theory, we utilised semi-structured interviews to probe and understand viewer perceptions. READ MORE

5. 9. The Evolution Of The Graphic Design Of The GUI In A Multiplayer Online Battle Arena (MOBA) : A case study of the ability icons for champions in League of Legends

   University essay from Uppsala universitet/Institutionen för speldesign

   Author : Maximilian von Holtum; Jungbin Sir; [2023]
   Keywords : League of Legends; Graphical User Interface; Icons; Graphic Design Principles; Formal Analysis;

   Abstract : The aim of this study is to examine how the Graphical User Interface of League of Legends’ ability icons for champions evolved from 2009-2023. This was done by conductinga formal analysis of three different champions from the game League of Legends that haveundergone Visual and Gameplay Updates. READ MORE

6. 10. League of Legends, where are the women? : A study on how sexism relates to different ranks in League of Legends

   University essay from Uppsala universitet/Nationalekonomiska institutionen

   Author : Hanna Maria Markström; [2022]
   Keywords : League of Legends; Professional gaming; Labour markets; Sexism; Gaming;

   Abstract : The professional scene of Esports got its humble start in the 1990’s, when the first tournaments for various games were hosted (McLeod, Xue & Newman, 2022). The number of professional players has increased dramatically until today. How the market for these professional players works as a labour market in today's society is relatively unknown. READ MORE