Essays about: "literature review experience customer"

Showing result 21 - 25 of 59 essays containing the words literature review experience customer.

  1. 21. The Impact of Artists on consumer's behavior : A study on how artists influences on consumer's purchasing behavior in latin  countries

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, Marketing and Logistics

    Author : Miguel Angel Serrano Manchón; [2021]
    Keywords : Influencer marketing; Consumer’s Behavior; Viral Marketing; Latin Countries; Purchasing Behavior; Latin music; Marketing de influenciadores; comportamiento del consumidor; marketing viral; países latinos; comportamiento de compra; música latina;

    Abstract : Background: We currently live in a time when consumers trust more on social media and less on traditional advertising as a source of information for their purchasing decisions. Social media and traditional advertising must be integrated somehow so that marketers can communicate more effectively with their target market. READ MORE

  3. 22. Increasing Retention in Insurtechs Through Churn Prediction

    University essay from Lunds universitet/Innovationsteknik

    Author : John Rapp Farnes; Oskar Christiansen; [2021]
    Keywords : Non-life insurance; Property and casualty insurance; Customer retention; Churn prediction; Predictive analytics; Classification; Machine learning; Mathematics and Statistics;

    Abstract : Over the last decades, the Swedish insurance industry has seen decreased entry barriers due to deregulation and emerging new technologies, which have the potential to disturb the stagnated and consolidated competitive landscape of the industry. Initiated by newcomers like American insurance startup Lemonade, and later Swedish Hedvig among others, there is an increased push toward digitalization, transparency, and automation in the industry. READ MORE

  4. 23. Designing a Digital Customer Portal for BDX Företagen AB : A User-friendly Web Application Interface

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Karin Östman; [2021]
    Keywords : Industrial design engineering; activity-centered design; user experience; interface design; Teknisk design; aktivitetscentrerad design; användarupplevelse; gränssnittsdesign;

    Abstract : The complexity in the construction industry with multiple stakeholdersinvolved during a project create a demand for good communication. Theinformation channel between contractor and customer with relevant andupdated information is important for success in a project. READ MORE

  5. 24. Covid-19: How does it affect international e-commerce firms? : A qualitative case study about how the Covid-19 situation affects e-commerce firms and how they respond to it

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Melissa Hicintuka; Helin Öven; [2020]
    Keywords : E-commerce; Covid-19; Digital business environment; Digitalization; Value chain; Virtual value chain; International activities; Customer intimacy;

    Abstract : The purpose of this thesis is to investigate how Covid-19 affects international e-commerce firms. Covid-19 has been the source of changes in the international business environment across world from the beginning of year 2020. The effects on e-commerce firms are nearly unknown, therefore this research is unique. READ MORE

  6. 25. Customers’ return reasons and preferences about product-oriented tools : An exploratory mixed methods research in a fashion e-commerce context

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Maria Zetterberg; Ellinor Lönnström; Filippa Bäckegren; [2020]
    Keywords : e-commerce; returns management; fashion; product returns; return reasons; product-oriented tools;

    Abstract : Purpose: The purpose of this study is to explore whether customers’ return reasons differ between product groups and if their e-commerce experience is related to the return reasons. Moreover, we test if customers’ e-commerce experience is related to whether they refrain from ordering apparel when there is a perceived absence of information, and what product-oriented tools they prefer when purchasing apparel online. READ MORE