Essays about: "literature review experience customer"

Showing result 16 - 20 of 59 essays containing the words literature review experience customer.

  1. 16. Sensory marketing in the world of social media : A qualitative study to examine if companies can attract girls in generation Z by using sensory marketing on their social media platforms

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sanna Jurén; Isabelle Kallenberg; [2022]
    Keywords : Influencer; Social media; Customer experience; Sensory marketing; Beauty products; Digital; Generation Z;

    Abstract : The beauty industry has been around for centuries and keeps growing and developing daily. The industry has not been slowing down during the spread of the virus covid-19 but has had a fast platform change. Most brands today are available online and promoted by influencers on social media platforms. READ MORE

  3. 17. Luxemosphere characteristics in luxury fashion e-commerce : Preserving the luxury atmosphere online

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Tiffany Khayyami; Amina Amin; [2022]
    Keywords : Luxury brand online; e-commerce; luxemosphere; web element; UI; Lyxvarumärke online; e-handel; luxemosphere; webbelement; UI;

    Abstract : In today's society, the consumption of luxury goods online has increased rapidly over the last decade, and most luxury brands are established online. One of the main challenges is to offer a truly luxurious experience that every customer wants to have fulfilled, not only in a physical store but also online. READ MORE

  4. 18. Improve Customer Engagement by Implementation of Service Robot - A case study in collaboration with Husqvarna Group

    University essay from Göteborgs universitet/Graduate School

    Author : Jiao Yang; Xiaojuan Liao; [2021-07-08]
    Keywords : Frontline service robots; Customer engagement; Perceived innovativeness; Service experience; Customer satisfaction; Asset-builder business;

    Abstract : Background and Purpose: Customer engagement has strategic importance for firms since it enhances the performance of the firm in various aspects. Nowadays, firms are employing advanced technology to increase customer engagement. READ MORE

  5. 19. Understanding customer experience and repurchase intention in live streaming shopping: An empirical study in China

    University essay from Göteborgs universitet/Graduate School

    Author : Mengjiao Qian; [2021-07-02]
    Keywords : Customer experience; customer satisfaction; live streaming shopping; trust; Repurchase intention; price; enjoyment; product quality; interaction quality;

    Abstract : Purpose – The purpose of this study is to identify the influential factors of customer experience within live streaming shopping, and their impact on customer satisfaction and repurchase intention. Moreover, the relationships between customer satisfaction, trust and repurchase intention inside the model will be tested as well. READ MORE

  6. 20. Developing a grading tool for sustainable design of structural systems in buildings

    University essay from Linköpings universitet/Industriell miljöteknik

    Author : Andres Oswaldo Zabala Mejia; [2021]
    Keywords : Construction; Design for Deconstruction; Design for Adaptability; Material efficiency; Structural Design; Sustainability.;

    Abstract : Construction is known for consuming large quantities of raw materials and high amounts of energy. In 2018, the construction industry was responsible for 6% of global energy consumption, 11% of global CO2 emissions, and approximately 36% of the total waste in the European Union. READ MORE