Essays about: "literature review on online advertising"

Showing result 6 - 10 of 11 essays containing the words literature review on online advertising.

1. 6. Factors Influencing E-commerce Usage within Internationalisation : A study of Swedish small and medium-sized fashion retailers

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Ngoc Anh Minh Luong; Liangqi Wang; [2019]
   Keywords : Factors; E-commerce; sales channels; Internationalisation; Uppsala model; psychic distance; SMEs; fashion retailers; Sweden fashion industry;

   Abstract : Purpose − Previous research has shown that Swedish Small-and-Medium enterprises (SMEs) have a relatively low level of digital maturity when it comes to export, thus limiting growth potential in international markets. This study aims at investigating this phenomenon with a focus on e-commerce, as it is among the top digital channels that have a large impact on international expansion. READ MORE

3. 7. Factors affecting consumers purchase intentions for digital news : A quantitative study of Resumé

   University essay from Umeå universitet/Företagsekonomi

   Author : Christoffer Pettersson; Björn Söderström; [2015]
   Keywords : Purchase intentions; perceived ease-of-use; perceived usefulness; trust; reputation; word-of-mouth; willingness to customize;

   Abstract : Companies providing digital news are today struggling with low purchase intentions among their consumers. Over the years, the Internet has become a vital part of how people consume news, and the growth in online consumption has led to a decline in printed circulation. READ MORE

4. 8. Mobile Advertisements:Millennials' Perspective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Andreea Greenstine; Andriy Lukin; Mariia Buzynna; [2014]
   Keywords : advertising; mobile marketing; Millennials;

   Abstract : Background: Millennials are the largest and most pertinent audience for mobile advertisements and yet, following an extensive literature review, there were no mobile marketing studies which delimited their scope specifically to Millennials. Furthermore, advertisements are complex presentations which are described by both content factors such as playfulness or informativeness, and also media type factors through which the advertisement is delivered. READ MORE

5. 9. SNSs Advertising Value

   University essay from Centre for Technology, Innovation and Marketing Management (CTIM2)

   Author : Deraz Hossam; Ye Xiaoxiong; [2013]
   Keywords : ;

   Abstract : Introduction: Scholars considered advertising within the SNSs’ as one of the crucial integrated communication tools within the recent few years, due to the cost reduction, its efficiency in reaching the targeted market, in addition SNSs give wider access to new markets as they have high penetration value worldwide. Therefore, many companies consider the SNSs as an essential marketing tool in both local and international markets. READ MORE

6. 10. The Effects of Having a Presence in Social Media : Swedish advertising agencies' awareness of social media and its contributing opportunities and risks

   University essay from Institutionen för marknadsföring (MF)

   Author : Walita Yaro; Adissa Asmar; Heidi von jahf; [2013]
   Keywords : Business-to-Business; Social media; Social presence; Opportunities; Risks;

   Abstract : Emerging from traditional marketing platforms in the early millennium is a brand new marketing form called social media. Having a presence in social media is a growing part of marketing communication and it gives companies a voice and a means to converse with their existing and prospective customers. READ MORE