Essays about: "loyalty ladder"

Found 2 essays containing the words loyalty ladder.

  1. 1. Going Under The Knife - A sharp analysis of the Customer Portfolio of Sweden's leading Plastic Surgery Group in order to enhance long-lasting beauty ... and business

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : My Charlotte Lestander; [2012]
    Keywords : Customer Relationship Management; Customer Lifetime Value; Customer Life Cycle; Loyalty;

    Abstract : The plastic surgery industry in Sweden has experiences a turnover increase of 67% over the last three years and generates an annual revenue of SEK 600m (SFEP, 2011; SR, 2011). The number of total surgical procedures has increased by over 197% since 1997 (ASAPS, 2011). READ MORE

  3. 2. Companies on Facebook : How many of the 100  largest Swedish Companies have a Facebook page, and how do they use it?

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Johanna Björkqvist; Erik Johannesson; Linn Jorikson; [2011]
    Keywords : Social media; Facebook; company; loyalty ladder; communication; content analysis;

    Abstract : Purpose: The purpose of  this thesis is to see if the 100 largest Swedish companies are present on  Facebook, and if they are, how they use their business pages. Further the  customers’ perception of companies’ use of Facebook will be included. To  investigate this, three research questions were created. Background: As Web 2. READ MORE