Essays about: "macro level"

Showing result 16 - 20 of 298 essays containing the words macro level.

  1. 16. Let’s Get Physical: Investigating How Social Movements Continuously Enable New Venture Creation & Vice Versa : A Theoretical Contribution to the External Enabler Framework for New Venture Creation in the Context of the Fitness Movement

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Linn Johannesson; Hugo Wedmark Hermansson; [2023]
    Keywords : External Enablers; Entrepreneurship; Social Movement; Fitness Movement;

    Abstract : This thesis presents an inductive, qualitative approach to exploring the connection between entrepreneurship and social movement theory in the context of the fitness movement. This was achieved by applying the External Enabler Framework for New Venture Creation which looks at how changes to the macro environment, such as sociocultural shifts, enable entrepreneurial processes by activating mechanisms on the venture level (Davidsson et al. READ MORE

  3. 17. Exploring Innovation Behaviors: The Desired Actions for Individuals, Teams, and Organizations

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Parth Gohil; [2023]
    Keywords : Innovation Behaviors; Innovation Management; How to Innovate; Innovation Definition; Individual Behaviors; Team Behaviors; Organizational Behaviors; Innovation Tools; Creativity; List of Innovation Behaviors.; Innovationsbeteenden; Innovationsledning; How to Innovate; Innovation Definition; Individual Behaviours; Team Behaviors; Organizational Behaviours; Innovation Tools; Creativity; List of Innovation Behaviors.;

    Abstract : Several tools and practices have been developed in the innovation management field to support individuals and organizations in their innovation journeys. It is of high interest to understand how the actions and decisions of people affect the innovation process, both on a micro and macro level. READ MORE

  4. 18. Navigating the Growth Paradox in an Incumbent Business Context : Managerial Implications from a Degrowth Perspective

    University essay from Umeå universitet/Företagsekonomi

    Author : Sabrina Dietrichs; Gitte Thorsén; [2023]
    Keywords : Degrowth; Degrowth Frameworks; Growth Paradigm; Growth Paradox; Organizational Paradox Theory; Managerial Paradox Response; Post-Growth Economy;

    Abstract : Our study investigates how the organizational growth paradox is perceived and managed by incumbent firms from a degrowth perspective. There is a growing critique against the growth paradigm, an increasing support for its abandonment. Scholars are calling for a paradigm shift towards a post-growth economy. READ MORE

  5. 19. Analyzing the Effects of Brand Activism on Consumer Loyalty: Macro and Micro Perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nina Roques; [2023]
    Keywords : Brand activism; consumer perception; consumer behavior; consumer loyalty; communication; Russia-Ukraine conflict;

    Abstract : This study seeks to investigate, from both macro and micro perspectives, the effect of brand activism on consumer loyalty.  The macro perspective examines the general relationship between brand activism and consumer loyalty, whereas the micro perspective examines the specific context of companies' withdrawal from Russia as a form of brand activism. READ MORE

  6. 20. Towards Understanding Factors that hinder The Sustainable Growth of Gambian-owned SMEs

    University essay from Umeå universitet/Företagsekonomi

    Author : Musa Darboe; Isatou B. Jallow; [2023]
    Keywords : Gambian-owned SMEs; co-opetition; Sustainability; entrepreneurship;

    Abstract : Our study aims to establish facts not fictions regarding micro and macro factors affectingthe sustainable growth of small and medium size enterprises that are owned by Gambiansin the Gambia. The life cycle of a business demonstrates how entrepreneurs turn ideas intostartups that go through a survival stage which they later transform into a rapid growthstage until they reach the maturity stage where they can either diversify or start whole newventures. READ MORE